Manager, Consumer Insights and Analytics

3 weeks ago

Etobicoke, Canada Woodbine Entertainment Full time

Reporting to the Sr. Marketing Manager, Wagering, the Manager Consumer Insights and Analytics, will play a key role in driving growth of Woodbine wagering through overseeing the delivery of customer insight and behavior research and effectively evaluating and measuring the impact and performance (ROI) of campaigns, promotions, initiatives, and marketing programs. Additionally, this role will seek to understand macro and micro industry trends that impact the horseracing landscape across North America and in international markets

**Key Responsibilities**:
**Perform advanced data analysis**:

- Utilize data analytics techniques to analyze customer data and extract meaningful insights.
- Employ statistical modeling, data mining, and predictive analytics to uncover patterns and trends.
- Translate complex data into actionable recommendations for marketing strategies.
- Measure campaign performance and ROI:

- Establish key performance indicators (KPIs) and tracking mechanisms to measure marketing campaign effectiveness.
- Conduct in-depth analysis of campaign performance, including customer acquisition, conversion rates, and revenue attribution.
- Analyze promotional campaigns to assess their impact on customer engagement, conversion rates, and revenue
- Provide insights and recommendations to enhance promotion strategies and maximize ROI.
- Calculate and assess ROI to optimize marketing investments and resource allocation.

**Stay informed about industry trends and best practices**:

- Keep up to date with the latest industry trends and advancements in the horseracing industry

Share

**Collaborate with external agencies**:

- Work closely with external research agencies to define research objectives and methodologies.
- Provide guidance and insights to agencies during the customer research process.
- Manage the relationship with agencies and ensure high-quality deliverables.
- Collaborate with external agencies to leverage customer research insights and analyze customer data to segment customers based on demographics, psychographics, and behavior
- Lead the rollout and dissemination of ley learnings and insight to the marketing team and cross functional partners
- industry insights and knowledge with the marketing team to drive continuous improvement.

**Qualifications**:

- Bachelor's degree in marketing, business, statistics, or a related field
- Proven experience in marketing analytics, data analysis, and generating customer insights.
- Strong proficiency in data analytics tools and platforms (e.g., Power BI, Excel, Tableau, Python).
- Experience working with external research agencies and managing agency relationships.
- Deep understanding of marketing principles and strategies.
- Excellent analytical and problem-solving skills.
- Strong communication and collaboration skills to work effectively with cross-functional teams and external agencies.
- Detail-oriented, self-motivated, and able to meet deadlines in a fast-paced environment.

If you are a data-driven strategist with a passion for leveraging customer insights to drive marketing strategies, and if you have experience collaborating with external agencies to conduct customer research, we encourage you to apply. Join our team as Manager Consumer Insights and Analytics contribute to the success of our marketing efforts.

  • Market Insights Manager

    2 weeks ago

    Etobicoke, Canada Lactalis Canada Inc Full time

    **Job Title**: Market Insights Manager **Location**: 405 The West Mall, Toronto, ON M9C 5J1 **About Us**: Welcome to Lactalis Canada - where we take pride in being recognized as one of Forbes' 2022 top employers! Our journey revolves around enhancing the lives of Canadians through a rich variety of dairy delights, including some of Canadian’s favourite...

  • Customer Insights Manager

    3 weeks ago

    Etobicoke, Canada Wonderbrands Full time

    Job Posting: Ready For a Tasty New Challenge? Overview The **Customer Insights Manager, **will have strong business advisory skills and insights expertise, turning insights to actionable business recommendations. They will be primarily responsible for analyzing data and providing unbiased insights and recommendations for multiple customers, to optimize...

  • Brand Manager

    4 weeks ago

    Etobicoke, Canada Tata Consumer Products - USA Full time

    This position will assume broad Marketing Leadership and Responsibility for the Tetley Hot Tea portfolio across advertising, consumer promotion, new product development, packaging, and research. Working closely with the Marketing Director, the Brand Manager develops and executes strategic and tactical marketing plans to meet brand objectives, including...

  • Financial Analyst

    4 weeks ago

    Etobicoke, Canada Southern Glazer's Wine and Spirits Full time

    **Great Opportunity!** Experience Sought - Financial analyst experience performing budget planning, managing forecasts for month end, reviewing results, risks, and opportunities as well generating reports on key insights and drivers within the Consumer Goods/Consumer Goods Packaging or Wine and Spirits Distribution industry. Will go into the office a few...

  • Consumables Associate

    4 weeks ago

    Etobicoke, Ontario, Canada Walmart Canada Full time

    Position Summary...Working as a Consumables Associate at Walmart Canada is a great way to develop your skills in the retail industry. The Consumables Associate is a customer service champion that contributes to the high-volume, fast-paced flow of merchandise from the backroom to the salesfloor. This Associate will function as part of a team to stock and...

  • Marketing Manager

    3 weeks ago

    Etobicoke, Canada Bimbo Canada Full time

    **Marketing Manager** req38166 **Employment Type**: Regular **Location**: ETOBICOKE,ON **_Bimbo Canada is a market leading producer and distributor of packaged fresh bread, bakery and snacking products with brands such as Dempster’s®, Villaggio®, POM®, Bon Matin®, Ben’s®, Stonemill,® McGavins,® Oroweat®, Vachon® and Takis®. The company...

  • Assistant Manager

    3 weeks ago

    Etobicoke, Canada Give and Go Prepared Foods Full time

    It’s an exciting time to be part of _Give & Go_! We’re building our Customer Marketing team and looking for an _**Assistant Manager, Digital Marketing**_. Reporting to the Head of Digital Marketing, you will be instrumental in supporting the development and execution of Digital Marketing Plans by defining best practices for content optimization,...

  • Consumables Associate

    4 weeks ago

    Etobicoke, Canada Walmart Canada Full time

    Position Summary...Working as a Consumables Associate at Walmart Canada is a great way to develop your skills in the retail industry. The Consumables Associate is a customer service champion that contributes to the high-volume, fast-paced flow of merchandise from the backroom to the salesfloor. This Associate will function as part of a team to stock and...

  • Marketing Director Snacking

    3 weeks ago

    Etobicoke, Canada Bimbo Canada Full time

    **Marketing Director Snacking** req38164 **Employment Type**: Regular **Location**: ETOBICOKE,ON **_Bimbo Canada is a market leading producer and distributor of packaged fresh bread, bakery and snacking products with brands such as Dempster’s®, Villaggio®, POM®, Bon Matin®, Ben’s®, Stonemill,® McGavins,® Oroweat®, Vachon® and Takis®. The...

  • Financial Analyst

    2 weeks ago

    Etobicoke, Ontario, Canada Southern Glazer's Wine and Spirits Full time

    Great OpportunityExperience Sought - Financial analyst experience performing budget planning, managing forecasts for month end, reviewing results, risks, and opportunities as well generating reports on key insights and drivers within the Consumer Goods/Consumer Goods Packaging or Wine and Spirits Distribution industry.Will go into the office a few days a...

  • Assistant Marketing Manager

    2 weeks ago

    Etobicoke, Canada Bimbo Canada Full time

    **Assistant Marketing Manager** req36985 **Employment Type**: Regular **Location**: ETOBICOKE,ON **_ Bimbo Canada is a market leading producer and distributor of packaged fresh bread, bakery and snacking products with brands such as Dempster’s®, Villaggio®, POM®, Bon Matin®, Ben’s®, Stonemill,® McGavins,® Oroweat®, Vachon® and Takis®. The...

  • Sales Analytical Coordinator

    4 weeks ago

    Etobicoke, Canada Wonderbrands Full time

    Job Posting: Ready For a Tasty New Challenge? Overview The Sales Analytical Coordinator is an integral business partner to the Sales team. This individual will be responsible for building reports and tracking sales and operations performance on a weekly, periodic, and annual basis to ensure accurate data flow and recommendations can be made for the...

  • Vice President, Enterprise Analytics

    2 weeks ago

    Etobicoke, Ontario, Canada Meridian Credit Union Full time

    Why Meridian?At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.Factor us into your next career opportunity. We want you to grow with us and have an experience that's different. This is a place...

  • Sales Analytical Coordinator

    2 weeks ago

    Etobicoke, Ontario, Canada Wonderbrands Full time

    Job Posting:Ready For a Tasty New Challenge?OverviewThe Sales Analytical Coordinator is an integral business partner to the Sales team. This individual will be responsible for building reports and tracking sales and operations performance on a weekly, periodic, and annual basis to ensure accurate data flow and recommendations can be made for the internal...

  • Bilingual Sales Analytical Coordinator

    3 weeks ago

    Etobicoke, Canada Wonderbrands Full time

    Job Posting: Ready For a Tasty New Challenge? Overview The Bilingual Sales Analytical Coordinator (French/English) is an integral business partner to the Sales team. This individual will be responsible for building reports and tracking sales and operations performance on a weekly, periodic, and annual basis to ensure accurate data flow and recommendations...

  • Vice President, Enterprise Analytics

    1 week ago

    Etobicoke, Canada Meridian Credit Union Full time

    **Why Meridian?** At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are. Factor us into your next career opportunity. We want you to grow with us and have an experience that’s different. This is...

  • Finance Manager

    2 weeks ago

    Etobicoke, Canada Give and Go Prepared Foods Full time

    **About the job** We are looking for a Finance Manager (Capex) for an exciting opportunity with us at Give and Go! In this position you will be responsible to oversee the planning, analysis and management of company’s Capital expenditures (Capex). Collaborating closely with various departments to ensure that capital investments align with company’s...

  • Product Manager, Established Brands

    3 weeks ago

    Etobicoke, Canada Viatris Full time

    BGP Pharma ULC (EPD Canada) At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs. Viatris empowers people worldwide to live healthier at every stage of life. We do so via: - Access _- Providing high quality trusted medicines...

  • Google Ads Specialist

    3 weeks ago

    Etobicoke, Canada Let's Get Moving Full time

    Let's Get Moving is a premier North American moving company that offers a full suite of moving services tailored to individual, family, and corporate needs. With a reputation for excellence and a commitment to customer satisfaction, we are looking to expand our digital marketing team with a seasoned Google Ads Specialist who will take the helm of our...

  • Google Ads Specialist

    2 weeks ago

    Etobicoke, Canada Let's Get Moving Full time

    Let's Get Moving is a premier North American moving company that offers a full suite of moving services tailored to individual, family, and corporate needs. With a reputation for excellence and a commitment to customer satisfaction, we are looking to expand our digital marketing team with a seasoned Google Ads Specialist who will take the helm of our...