Product Manager, Innovation and Engagement

7 months ago

Toronto, Canada Equifax Full time

The Canadian Consumer Solutions (CCS) organization at Equifax is seeking a results-oriented Product Manager responsible for owning product lines and services offered directly to consumers across the MyEquifax product lines, which includes regulatory access and paid products related to credit scores, reports, and id protection services. This role reports to the line of business leader.

This individual will be a leader on the team responsible for driving our innovation agenda including features for engagement and retention and CX. To be successful in this role, you will need to be an analytical thinker, hands-on team player and possess a strong understanding of the competitive product and experience in the market along with best in class digital and service delivery.

**What you’ll do**
- Responsible for the development of innovation to add value to MyEquifax consumers including features, offers, and new services.
- Responsible for development and delivery of strategies to engage, educate, upsell, cross-sell, support, and retain the existing member base using tactics that are customer centric, proactive, and omni channels.
- Work with our team, customer call center and agency partners to develop a best-in-class customer contact program that strengthens customer lifetime value, increases customer engagement, and provides significant opportunities for upsell. Drives our mobile requirements, user experience, capabilities, strategies and member experiences
- Partner with Digital and Paid Media/Performance Marketing, Data & Analytics to ensure our customer base is being nurtured and activated based on varying acquisition sources, and supporting the long-term health of our customer base.

**What experience you need**
- 7+ years of experience in marketing, innovation development, product marketing, retention, CRM, loyalty, or other related functions.
- A minimum of 3 to 5 years of experience within financial services experience, preferably with exposure to retail customers and credit.
- Experience with working in D2C or a subscription-based business for at least 3 years including the customer contact center.
- 3 to 5 years of previous experience launching customer retention and lifecycle models and understanding macro level strategies to drive customer retention.

**What could set you apart**
- Strong analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization
- Salesforce experience is a plus.

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