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Marketing & Events Coordinator

3 months ago

Toronto, Canada The Cabbagetown Business Improvement Area (BIA) Full time

**Position Type**:Full-Time 2024 contract, with the possibility of extension to permanent if successful.

**Rate of Pay**:$20/hour

**Schedule**: ~9-5 PM; 35 hours per week; Mon-Fri, with infrequent evenings and weekends.

**Employment Dates**:April 15, 2024 - December 20, 2024

**DEADLINE TO APPLY**: March 22, 2024

**ABOUT THE CABBAGETOWN BIA**

A Business Improvement Area (BIA) is an association of commercial property owners and tenants within a defined area who work in partnership with the City to create thriving, competitive, and safe business areas that attract shoppers, diners, tourists, and new businesses. The Cabbagetown BIA is a community-driven non-profit organization dedicated to promoting the economic and cultural vitality of Cabbagetown.

**JOB TITLE: MARKETING & EVENTS COORDINATOR**

Works as part of a close-knit team to assist in the implementation of marketing strategies and coordinate promotional activities, including activations and events. Assists with connecting people, businesses, and public spaces, collaborating with partners to acquire and retain a vibrant mix of retail, and **attracting more people to the area**. Reports to the Executive Director.

**Responsibilities Related to The Cabbagetown Festival (September 7-8 2024)**:

- Manage The Cabbagetown Festival **marketing campaigns** in multiple media formats (print and digital media), via creation and maintenance of a critical path, against set budgets and timelines.
- Act as a key point of contact with all **third-party marketing / design contractors** (graphic designer, webmaster, photographers, etc.) and provide feedback and deliver materials, as required.
- **Assist with public relations**, editing releases and connecting with the media. As needed, act as a spokesperson for the organization in multimedia formats, including TV interviews.
- Create clear and measurable objectives, collect data, and analyze results. Edit, improve and analyze multifaceted surveys to garner feedback from opt-in database members and the public. Present key learnings and recommendations in a **Final Report **with evidence-based conclusions.
- Assist other staff in event planning.
- Complete other related duties as assigned.

**Other Responsibilities and Projects**:

- Manage **Social Media**: Create social media strategy and write unique Facebook and Instagram posts for small businesses and for the Cabbagetown community as a whole. Ideally, expand the BIA’s social media reach to TikTok and increase follower growth.
- Manage updates to The Cabbagetown BIA **website**: Includes editing pages, writing blog posts, and adding useful resources for members.
- Create **Marketing Concepts**: Participate in ideation, collaborating with ED to brainstorm marketing projects to support small businesses and the Cabbagetown community. Develop a plan and budget for these projects.
- Assist in the development and promotion of Cabbagetown **merchandise** sales.
- Manage **Marketing Projects**: Establish and manage large cross-promotions to further promote Cabbagetown, such as the **Cabbagetown Heritage Walking Tours Program** (June-Aug).
- Assist in managing **Other Small Events**, such as a Remembrance Day Celebration (Nov), Holiday in the Patch (Dec), and summer music events.
- Assist in Annual General Meeting preparation, including the Annual General Report.
- Complete other related or administrative duties as assigned.

**Qualifications**
- Must have 1-3 years experience in marketing and communications.
- Must have 1-3 years experience in event management.
- Complimentary business-related education; preferably in culture, tourism, and/or urban development.
- Strong graphic design skills are an asset.
- Leadership skills and experience working in a team.
- Proven ability to balance multiple assignments and tasks simultaneously.
- Superior communication; written, oral, and interpersonal skills with the ability to work and communicate effectively with various stakeholders at a professional level.
- An organized self-starter, creative, and member/customer-focused.
- Able to work with mínimal direction.
- Must be able to work on a flexible schedule including evenings and weekends as required for the completion of key project coordination goals.

**Additional Benefits**:

- Work-from-home opportunities
- Flexible working hours
- Health & Dental Benefits if made permanent

**Self-Declaration**

Thank you for your interest. We wish you all the best in your search.

Matthew Mohan, Executive Director, The Cabbagetown BIA

**Job Types**: Full-time, Fixed term contract, Seasonal
Contract length: 8 months

**Salary**: $20.00 per hour

Expected hours: 35 per week

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Toronto, ON: reliably commute or plan to relocate before starting work (required)

Application question(s):

- If successful, there is a likelihood of extension. Are you available to continue in this position full-time or part-time past December 2024?
- Y