Marketing and Events Coordinator

5 months ago

Toronto, Canada SHIFT TRANSIT Full time

**ABOUT SHIFT TRANSIT**

Shift Transit Inc. is a leading mobility operations company, overseeing 60,000 mobility assets on a daily basis, including scooters, bikes, carsharing vehicles, and micro transit/paratransit vans. We partner with private, public, and non-profit clients to provide day-to-day fleet management, marketing, and customer service support for a wide array of mobility programs. As the operator of Bike Share Toronto, Shift Transit manages 9,000+ bikes and 700+ stations that cover across the City of Toronto. Shift Transit, with its partner PBSC Urban Solutions, has years of experience planning, implementing, and operating bike-sharing programs across North America. Through careful planning and collaboration with our clients in each city, we take pride in delivering an excellent experience to both our riders and our clients.

**SHIFT TRANSIT INC LIFE**

Our office is located near Lakeshore / Carlaw, with a flexible approach to hybrid work depending on the requirements of your role. You will work hard, have a lot of responsibility, you will be challenged daily, and work side-by-side with the senior leadership as you learn and grow within the company. We are a small but powerful team of industry experts. We work hard but love to celebrate wins. Working within a team environment is extremely important to us, and it should be to you too.

**JOB SUMMARY**

**PRIMARY RESPONSIBILITIES**
- Assist in the execution of Bike Share Toronto’s brand and programming strategy
- Ensure all marketing efforts serve to achieve immediate and long-term usage and growth goals, while identifying and executing improvements for processes, content and new user acquisition
- Build and execute organic social media and content marketing, update website that drives reach, engagement and community growth
- Coordinate to arrange and attend cooperate events as a vendor promoting our brand
- Manage in-field acquisition and special events to represent Bike Share Toronto and drive trial
- Liase with the Operations team to execute in-field requirements
- Support Bike Share Toronto customer experience and digital integration projects
- Execute regular program reporting and analytics
- Assist in leading the seasonal Community Ambassador/Valet team
- Work collaboratively across other departments, such as Operations and Customer Service
- Execute special projects as assigned by the Marketing Manager

**REQUIREMENTS**
- You are a self-starter who remains highly organized when given competitive deadlines and completes tasks on time.
- You are a team player in every sense of the word. You love to collaborate both internally and externally.
- Ability to adapt and think critically.
- Must possess a valid class G or G2 driver’s license with a clean driver’s abstract.
- Tech -savvy and enjoys working with interactive technology. Experience in Website/UX design (WordPress) preferred.
- Must be willing to work at flexible hours, varied schedule of days, evenings, weekends, and/or holidays as needed.
- Proficiency in Excel, Word, and ability to learn and master new software quickly.
- Ability to be flexible with work time. Work hours may exceed 8 hours per day and/or 40 hours per week during special projects. Some weekends and off-hours may be required.
- Maintain high confidentiality with sensitive data
- Able to travel throughout the city (transit or company vehicle) up to 50% of the time
- Strong organizational and communication skills to adjust in a fast-paced environment.
- Drive forward and identify new verticals in the talent attraction and retention efforts
- Proven experience working in a fast-paced, high-stress, high-demand environment; previous administrative, Marketing and similar role preferred.
- A passion for and experience in the mobility and transportation industry will be considered an asset.

**ADDITIONAL INFORMATION**
- All personnel may be required to perform duties outside of their normal responsibilities to accomplish Shift Transit key performance indicators. Shift Transit Toronto is committed to fostering a positive and progressive culture with a workforce that is representative of the population it serves. Applications from women, Aboriginal peoples, persons with disabilities and visible minority group members are encouraged._

**OTHER CONSIDERATIONS**:

- This is a seasonal contract position with a possibility of an extension._

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