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Digital Merchandising Specialist

4 weeks ago

Guelph, Canada Wurth Canada Limited Full time

Würth Canada is on an exciting journey of transformation and growth. We are building a high-performance organization which is vision and purpose driven built on humanistic values
- achievement, trust, respect, integrity, accountability, and affiliation. Wurth Canada promotes a strong culture that possesses authenticity, encourages crucial conversations and boldness. If you are looking for the opportunity to make a real impact, be part of a bold transformation and grow personally and professionally on this journey we have an exciting opportunity for you

Are you looking for a new and challenging career with a growing and fast-paced company? Are your looking to put your creative mind to good use in increasing our brand awareness in the market? Then we have the perfect fit for you

**What Würth Canada can offer**:

- Strong compensation.
- A comprehensive training and development program that is supported by showing in the field.
- A corporate recognition platform that promotes encouragement and collaboration providing both intrinsic recognition as well as monetary rewards.
- An open-door environment that promotes close collaboration within all levels of the organization.
- A dynamic environment with opportunities for growth in a respectful and bold organization that promotes achievement and rewards accountability.
- Coaching, mentoring and continuous support from our management team.
- A Monday to Friday opportunity that values work-life balance, providing flexibility within the day-to-day role.
- Group Benefits Program and Pension Plan.
- Work From Home options, yet an office that offers an onsite gym, unlimited coffee/tea, and a outdoor patio in the summer

**Reporting to Sr. Ecommerce Technology Manager, you will be responsible for**:

- Developing comprehensive online, data-driven personalization strategy or roadmap to deliver a tailored shopping experience to individual customer segments while improving engagement and conversions
- Ensuring products are displayed on-site to maximize revenue, AOV and conversion and to identify and execute opportunities for improvement
- Effectively optimize and merchandise our e-shop site through navigation optimization, and onsite shopping tools by using data from sales, onsite analytics tools, and experimentation
- Collaborating with the Product Management team to discover opportunities to optimize product results, category/product pages and overall content strategy
- Manage the development and execution and/or placement of category-related and other promotional online banners
- Coordinate with Digital Marketing team members for on-site traffic optimization
- Launch Product Recommendations strategy on-site to drive up and cross-sell opportunities for incremental revenue increases and site conversions
- Develop A/B and multi-variant testing strategic roadmap to uncover potential site opportunities to continuously drive site improvements
- Collaborate with Digital Analytics Manager to measure overall online merchandising performance, and present insights in a clear and concise manner to cross-functional teams/partners and leadership
- Partner with third-party agencies and Front-End Developer to ensure landing pages are optimized for desktop and mobile users

**The Knowledge and Experience you bring to the role**:

- Post-secondary degree in eCommerce/eBusiness, Marketing, Technology or another related field
- 3 years experience in online/digital merchandising for an eCommerce site
- 1-2 years experience in managing vendor relationships and service providers
- Experience with A/B test optimization technologies such as Adobe Target
- Experience in analytics platforms, preferably in Adobe Analytics
- Ability to leverage data to build actionable insights and influence cross-functional work
- Curious mindset, willing to work beyond set boundaries and high ownership to drive things end to end
- Excellent communication skills - proven results with key decision makers
- Innovative and customer focused, with a hands-on approach
- Experience in product information management systems (MS Dynamics, STEP/STIBO) is an asset
- B2B experience in a high-volume SKU environment is an asset

We are one of over 400 subsidiaries of the **world’s largest fastener company **- the Würth Group. Our parent company, the Würth Group is a globally operating sales organization with over 82,000 employees in 80 countries. Wurth’s line of products ranges from: screws, tools, chemical products, occupational safety, and more

Our Wurth sales team caters to clients from a range of different industries such as: _Automotive
- dealerships, garages and body shops, Cargo - heavy-duty equipment (farming/agriculture, trucking, construction leasing) municipalities, Metal - fabrication, welding, HVAC/plumbing, manufacturing etc., Construction - General Contractors, and On-Site). _We invite you to bring your aspirations, passion and drive and join us on this journey of transformation and growth.

Würth Can

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