Digital Marketing Specialist

3 weeks ago

Guelph, Canada Schema App Full time

Schema App is a fast-paced, profitable SaaS company headquartered in Guelph, Ontario and proud of our Canada-wide team. We are a smart, collaborative team on a mission to own the Global Enterprise market.

Schema App is proud to call SAP, Upwork, and Henry Ford Healthcare our customers. We are the leaders in a niche area of search engine optimization, called Schema Markup. Our market-leading end-to-end solution helps Enterprise Digital Marketing Teams get organic search results, with agility, expertise and scale.

We are looking for a **Digital Marketing Specialist** to join us on our mission to help digital strategists worldwide manage how their brand shows up in search.

As a Digital Marketing Specialist, you will have the opportunity to manage our SEO and Social Media channels while supporting content creation to help build our brand awareness and drive qualified leads. While no prior knowledge of Schema Markup is required, you will need to develop a strong understanding of Schema Markup and our solution on the job.

**Responsibilities**:

- Develop strategies and implement tactics designed to improve the visibility of Schema App content on search engines
- Create and execute a social media strategy that aligns with Schema App’s product and marketing strategy, and develop content for all social media accounts
- Design marketing materials using design tools
- Support marketing team members with the execution of webinars and other events
- Other duties as assigned to support the different business’ marketing needs

**Requirements**:

- 1-3 years of relevant marketing experience
- Bachelor’s degree in Marketing, Business Administration or other Marketing related fields
- Strong attention to detail
- Quick to understand new concepts and eager to try new things
- Highly organized and resourceful; expert active listener
- Self-starter that wants to work in a fast-paced, ever-changing environment
- Positive, outgoing and engaging personality who likes to work collaboratively with a team
- Excellent communication skills, both verbally and in writing

Bonus points if you have:

- A keen eye for design
- Experience with designing using tools like Adobe Illustrator and Canva
- Experience with marketing tools such as WordPress, SEMRush, and Drip
- Experience in B2B SaaS digital marketing

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