Marketing Communications Manager

2 days ago

Mississauga, Canada TripSpark Full time

**Your new career adventure starts here**

**Job Summary**:
Are you an experienced content writer with at least 5 years hands-on experience? Do you create detailed - yet efficient - content given in-depth industry knowledge learned on the job? Are you looking for an exciting opportunity to contribute to a leading software company’s content marketing strategy?

J**ob Description**:
**THE COMPANY**

TripSpark's people transportation technology provides transit agencies and private operators in the USA and Canada with the critical operational software and in-vehicle technology they need to run efficiently and provide outstanding service to their riders. Our products form an integrated ecosystem, including routing and scheduling, plus the modern passenger information apps and systems that passengers rely on. TripSpark is a subsidiary of Constellation Software Inc. (TSX: CSU).
- What you’ll love about us: _
- We’re a dynamic, fast-paced team - we’re open to new ideas, love getting creative and trying new things (actually), with a fun brand to experiment with new marketing concepts
- Opportunity to shape the content strategy for a leading software company and write about exciting content topics (transit technology)
- The opportunity to learn best practices from dozens of our sister business units and enjoy international development events
- Flexible working hours, an option to work remotely, or in one of our several offices
- Health & dental insurance from day one
- Corporate bonus program & Employee Share Ownership Plan

**THE POSITION**

Are you a seasoned content writer with a minimum of 5 years hands-on experience? Do you create effective content given in-depth industry knowledge learned on the job? Are you looking for an exciting opportunity to contribute to a leading software company’s content marketing strategy?

Does the following sound like you?

You work well with others and are comfortable collaborating with other teams and with reaching out directly to customers. You have worked with a variety of departments and can handle writing for different internal and external audiences.

**RESPONSIBILITIES**
- Become an expert in our industry, our business, our culture, and our customers. Use that knowledge to create effective, impactful, strategic, and shareworthy work
- Develop content and content strategies for 3 core product segments - Fixed Route (think city buses), Demand Response (public on-demand transportation), and Ridesharing (think carpooling).
- Create clean, concise, error-free, and polished copy
- Work directly with the Marketing Director and marketing team to develop concepts into unique content that will feed into strategic marketing campaigns spanning across multiple touch points
- Strategize appropriate targets for campaigns (target buyer persona, best content type and channel to reach that persona, metrics etc.)
- Collect & incorporate information from several departments such sales, product, & deployment
- Upkeep collateral and web content, including SEO and blog article creation

**QUALIFICATIONS**
- College/university degree required. Preferably in Journalism, Creative Writing, English, Communications, or Marketing
- Minimum 5 years professional writing across a variety of digital media
- B2B, enterprise software, or transit industry experience is a strong asset
- Campaign management / execution experience is an asset
- In-depth understanding of SEO best practices & strategy
- Portfolio of relevant published work
- Very strong knowledge of Microsoft Office and related productivity software
- Ability to conceive, draft, proofread and edit written materials quickly
- An eye for details, excellent grammatical skills, and the ability to develop content that requires little or no editing
- Ability to manage multiple projects under tight deadlines, working with a high degree of independence
- Experience conceptualizing, planning, and/or creating video content is an asset
- Working knowledge of CMS and project management systems is an asset

**Benefits**:

- Casual dress
- Dental care
- Employee assistance program
- Employee stock purchase plan
- Extended health care
- Flextime
- Life insurance
- On-site parking
- Paid time off
- Vision care
- Work from home

Schedule:

- 8 hour shift
- Day shift

Supplemental pay types:

- Bonus pay

**Experience**:

- B2B Marketing: 3 years (preferred)

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