Marketing Specialist, Insurance

2 weeks ago

Edmonton, Canada Alberta Motor Association Full time

AMA:
**YOU’RE A **_fast thinking_**, STRATEGIC,**

**TASK-JUGGLING **_dynamo_**.**
- Posted: 2024-03-06_
- Closing: When Filled_
- Location: Edmonton South_

You sleep and breathe both digital and traditional media. You understand that knowledge is power and for you, there's nothing more fulfilling than developing breakthrough strategies and processes (or enhancing existing ones) that help you bring valuable knowledge to others.

As a Marketing Specialist for AMA Insurance, your focus will be helping our members protect the things they care about most and bringing to market new and innovative products. You possess experience and proof that you know how to get results over the short and long term, delving into performance metrics and accelerating growth.

**WHAT MOVES YOU**
- You’re a detail-oriented marketing master who’s excited to roll up your sleeves and get the job done. You see the goal line and drive hard to get there
- You're fluent in both digital and traditional media.
- You love developing and executing strategies and processes that help bring valuable knowledge to others.
- Your innovative side is balanced by your quantitative analytical abilities.
- You thrive in fast-paced environments and easily roll with changing scenarios.
- You love to brainstorm with coworkers. After all, two heads are better than one
- You have experience and expertise in product positioning and messaging. You love figuring out what drives consumer behaviour and are in touch with digital marketing trends and best practices through more traditional means.
- You live and breathe brands. You understand that loyalty is built through consistency.

**WHAT YOU’LL DO**
- Report to the Manager, Marketing.
- Develop, manage, and implement marketing tactics and strategies to increase traffic, leads, conversion rates, and revenues.
- Define marketing mediums and techniques to increase visibility and traffic across our Insurance business unit.
- Strategize and execute integrated campaigns across a range of platforms.
- Deliver personal-based messaging and collateral geared at engaging and supporting customers in all stages of their lifecycle.
- Develop lead generation strategies to effectively incubate, qualify, and convert leads.
- Meet with business units and suppliers to keep current with strategies, needs, changes to products and services, market considerations and the business environment.
- Ensure member and client issues are dealt with promptly and efficiently.
- Perform detailed analysis and report results across programs, campaigns and segments and make actionable recommendations for improvement.
- Continually test/optimize existing campaigns to identify areas of improvement.
- Propose new and improved inbound marketing campaign ideas.
- Define key performance indicators and review enterprise-level measurement, analytics, and reporting measures to gauge success.
- Use your experience with product positioning and messaging to ensure our messages resonate with the right audiences.
- Stay current on the latest digital and traditional marketing trends and best practices.

**WHAT YOU’VE DONE**
- You have a university degree or post-secondary diploma in a related field, such as Marketing or Communications.
- You have a strong background in both digital as well as traditional marketing with a minimum of five (5) years of experience.
- You also have a minimum of five (5) years of experience building marketing strategies under your belt.
- Experience with marketing under regulation or guidelines considered an asset.

**WHAT YOU'LL GET**
- Work with a diverse and passionate marketing team.
- Competitive salary.
- Flexible benefits.
- Outstanding employer-paid Retirement Savings Program.
- Great AMA discounts.
- Unlimited learning opportunities.
- Paid vacation and floater day.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

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