Manager, Public Relations

2 weeks ago

Kitchener, Canada ApplyBoard Full time

The Opportunity:
ApplyBoard is looking for a media-savvy, strategic, and creative Manager, Public Relations to join our dynamic Marketing Team. Reporting to the Director, Marketing Communications, this exciting role will be responsible for leading the media charge by sharing insights, new products, and impactful programs as only ApplyBoard can in its mission to educate the world.

What you’ll be doing every day:
- Lead ApplyBoard’s public relations and media relations strategy, pitch schedule, and development of media facing content such as press releases and media pitches.- Build relationships with contacts at national, international, and trade media outlets and publications to drive brand awareness and coverage.- Secure top-tier media coverage for ApplyBoard to elevate the brand and executive thought leadership inside and outside the international student sector.- Respond to incoming media inquiries and proactively seek our media engagement and coverage opportunities.- Support and mentor the work of direct report, Public Relation Specialist, in their projects and efforts, particularly international media relations in India and beyond.- Collaborate across the marketing teams and other departments to align key milestones in the company with storytelling and media opportunities.- Assist with public-facing communication initiatives including high-profile speaking engagements/presentations, relationship building meetings, and issues management.- Actively monitor print and digital media for ApplyBoard mentions and trending topics related to higher education.- Monitor, evaluate, and report on the effectiveness of PR activities, making recommendations for continuous improvement.- Other duties as assigned.

What you bring to the table:
- Bachelor’s degree or equivalent experience in English, journalism, communications, public relations or communications-related field.- 7+ years of experience in public relations, media relations, journalism, or communications.- Strong record of building close relations with media and of working in an organization with a high-profile reputation, often in the media spotlight.- Exceptional written and verbal communication skills including writing, editing, proofing, and presenting.- Ability to manage confidential and sensitive materials and situations with the utmost discretion.- Track record in developing, pitching, and landing stories in the media, including op-eds and thought leadership pieces. Doing so in an agency environment is an asset.- Experience working with senior executives and leaders, an asset- Experience working with a media monitoring platform like Meltwater, Cision, or Muck Rack, an asset

Life at ApplyBoard:
By joining our team, you have the opportunity to:
- Join the fastest-growing technology company in Canada, with many opportunities for growth and advancement- Work alongside a globally diverse team of over 1,500 team members based in over 25 countries, who speak more than 75 languages.- Make a difference in the lives of thousands of students as they explore educational opportunities- Want to learn more about ApplyBoard, read our- Life at ApplyBoard Blog
- , and be sure to follow us on our- LinkedIn page
- .

About ApplyBoard

ApplyBoard was named the fastest-growing technology company in Canada by Deloitte, ranking #1 on the Technology Fast 50 list in 2019 and #2 in 2020.

ApplyBoard was also been named to LinkedIn’s list of Top Startups in 2020 and 2021 and TechTO’s list of top Canadian Rocketship companies to accelerate your career in the Tech Industry.

In 2021, ApplyBoard announced a C$375M Series D funding on a C$4B valuation. This funding will allow us to further invest in our technology, grow our team around the world, and serve more students on our mission to educate the world. Thank you for your interest in ApplyBoard. Please note that only qualified applicants that have been selected for an interview will be contacted.

ApplyBoard is committed to providing an inclusive and diverse workplace and is an equal opportunity employer. If you require any accommodations or assistance during the recruitment process, please let us know.

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