Analyste, Insight Marketing

2 weeks ago

Montroyal, Canada Groupe Marcelle Full time

Située à Montréal, Québec, l’entreprise canadienne Groupe Marcelle est un chef de file dans l’industrie des cosmétiques. Avec les plus hauts standards de qualité et d’excellence, Groupe Marcelle développe, fabrique et distribue des produits de soins et du maquillage, ainsi que des accessoires avec un portefeuille de quatre marques : Marcelle, Watier, Annabelle et CW Beggs and Sons.

Chez Groupe Marcelle, nous croyons en un environnement où la passion peut s'exprimer, où les esprits créatifs mènent à des innovations exceptionnelles, où l’audace et le focus sont des piliers de réussites et où le pouvoir d’agir, le partenariat et notre humanité sont largement encouragés. Parce que notre raison d'être est de « Préserver la beauté du monde », nous prenons soin de vous, des gens et de l'environnement. Nous recherchons des professionnels qui feront exemple de ces valeurs et qui apporteront l’énergie et l’engagement envers les résultats.

Joignez-vous à une entreprise de plus de 300 employés dans le domaine des cosmétiques et jouez un rôle clé dans l'organisation.

Groupe Marcelle est présentement à la recherche d’un-e Analyste, Insight Marketing - Innovation pour un poste permanent temps plein.

Se rapportant au Chef Principal, Intelligence Marché & Consommateurs
- Innovation, l’Analyste, Insight Marketing - Innovation soutiendra toutes les différentes initiatives de recherche visant à comprendre nos consommateur-rice-s.

ENVIRONNEMENT DE TRAVAIL
- Lieu de travail : 5600, Chemin Côte-de-Liesse, Montréal, Québec mode hybride (deux (2) jours par semaine au bureau);
- Entreprise en pleine croissance;
- Une équipe dynamique de professionnels;
- Avantages: salaire de base concurrentiel et ensemble de bénéfices généreux (incluant horaires flexibles, assurances médicales, dentaires, régime de retraite, boni et vacances durant le temps des fêtes);
- Rabais offerts aux employés sur tous les produits de Groupe Marcelle.

CE QUE VOUS ALLEZ FAIRE
- Concevoir des programmes de recherche, en utilisant les méthodologies quantitatives et/ou qualitatives les plus appropriées, afin d'identifier les opportunités commerciales et de répondre aux besoins commerciaux des marques et des produits de GMI;
- Comprendre en profondeur la/le consommateur-rice cible afin de renforcer la relation avec nos marques;
- Conduire, analyser et présenter les principales conclusions/compréhensions de la recherche primaire à l'aide d'outils quantitatifs sous licence;
- Conduire, analyser et présenter les principales conclusions/compréhensions de la recherche secondaire à l'aide d'outils quantitatifs sous licence;
- Accélérer l'innovation en soutenant des projets stratégiques, en développant des concepts et en menant des recherches primaires approfondies;
- Synthétiser les dernières tendances pertinentes à partir de ressources secondaires afin d'identifier les sources les plus convaincantes de l'évolution des comportements d'achat des consommateur-rice-s;
- Partager régulièrement ses connaissances avec l'ensemble de l'équipe d'innovation et de marketing.

NOUS AIMERIONS VOUS RENCONTRER SI VOUS AVEZ
- Baccalauréat marketing, sociologie, psychologie ou tout autre domaine connexe;
- 1 à 3 ans d'expérience dans une fonction Insights dans un environnement B2C;
- Expérience de l'extraction d'informations clés et de leur traduction en recommandations réalisables;
- Connaissance des méthodes d'études de marché quantitatives et qualitatives;
- Expérience dans le secteur de la beauté (un atout);
- Expérience avec SPSS (un atout);
- Solides compétences en Excel et PowerPoint;
- Connaissance de Microsoft Office.

ET SI VOUS ÊTES
- Bilingue, anglais et français, tant à l'écrit qu'à l'oral, car le titulaire du poste devra effectuer des recherches et lire des documents dans les deux langues.
- Excellent-e en matière de communication orale et écrite et en présentation;
- Capable de synthétiser des informations provenant de sources de données multiples, parfois incomplètes, et d'identifier un récit cohérent;
- Positif-ve, curieux-se, créatif-ve et innovant-e, capable de dynamiser et d'influencer.

La liste des tâches et responsabilités principales ci-dessus énumérées est sommaire et indicative.

POUR POSTULER

DIVERSITÉ ET INCLUSION

Groupe Marcelle s'engage également à poursuivre l'intégration de la diversité et à en faire une source d'enrichissement et de fierté pour tous ses employés.

L'emploi du masculin dans ce document désigne autant les hommes que les femmes.

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