Director, E-commerce

6 months ago

Montroyal, Canada Groupe Dynamite Inc. Full time

**Director, E-commerce (mat leave replacement - 14 months)**

Groupe Dynamite is a leading fashion digital retailer with two brands at the heart of our success, Garage and Dynamite. With over 300 stores in Canada and the U.S., and more than 4,000 people, we have been making our mark on fashion since 1975.

Our core strengths are rooted in our team, our innovation and our customers. We are proud to hire and retain aspirational leaders who are driven to achieve great things and are recognized for their entrepreneurial spirit.

**Job Summary**:
Reporting to the Chief Digital Officer, the E-commerce Director for Garage will lead and accelerate Groupe Dynamite’s digital evolution as it solidifies itself as a true omni-channel fashion retailer.

The Director is responsible for overseeing all aspects of our online sales channel, ensuring seamless integration with our overall business objectives. They will work closely with Marketing and Merchandising to ensure a consistent positioning with customers across all channels. Using strong analytical, communication, and business oversight skills to solve problems and deliver proactive, insightful analysis, the Director will identify and implement creative, transformative approaches to business that drive consumer expectations forward.

**Key Responsibilities**:

- Develop and execute the E-commerce strategy and ensure that the online growth strategy aligns with the organization's overall business strategy and corporate priorities;
- Oversee the development and maintenance of our E-commerce platforms, including website design, functionality, and user experience;
- Collaborate with cross-functional teams, including IT, Finance, Planning and Operations, to ensure seamless execution of E-commerce initiatives and fluidly support the brick-and-mortar retail experience;
- Monitor and optimize key drivers of sales and gross profit margin including traffic, conversion rate and average order value to ensure we are on track to meet and exceed business goals;
- Partner with marketing teams to develop a strong marketing plan that drives brand awareness and interest while being cross-functionally aligned with key product categories;
- Identify, quantify, and execute best practice process and cost improvement programs across E-commerce business, leveraging analytics and business insights;
- Lead E-commerce experimentation efforts, including A/B testing, multivariate testing, and user experience optimization, to drive continuous improvement and innovation;
- Identify innovations (technical, merchandising or OMNI-related) that can improve the brand site experience and work with relevant parties to execute;
- Manage milestones, deadlines, and scheduling for multiple simultaneous projects, keeping the team up to date with progress and decisions;
- Ensure effective communication of all E-commerce initiatives and strategies to executives and other key stakeholders, resulting in consistent understanding of the reasons for, direction of, and expected results of each project and roadmap for future growth;
- Lead and mentor a team of E-commerce specialists, including but not limited to, website product owners, E-comm merchandiser and experimentation specialists;.
- Manage relationships with third-party vendors, agencies, and technology partners to support E-commerce operations.

**Experience, Education and Designations**:

- 8-10 years of work experience, with considerable experience in a global E-commerce role;
- Deep understanding of consumer-centric E-commerce site;
- Strong technical expertise managing complex E-commerce platform initiatives;
- Ability to partner crossfunctionally with regional leaders on various priorities and objectives;
- Ability to influence others and champion projects;
- Passion to drive top-line growth through marketing, analytics, and multi-channel leverage;
- Proven ability to innovate, lead, analyze, evaluate, and make recommendations on strategic questions.

Over and above a competitive salary and bonus plan, registered retirement savings, and flexible group insurance with personalised coverage that meets your needs, you will be at the forefront of a growing organisation that understands the importance of investing in people.

You and your family can enjoy our employee discount at Garage and Dynamite, private sample sales throughout the year and many other exciting perks, including a very flexible vacation program.

Our promise
No day will be like the last - we aim to be better today than we were yesterday. We are committed to employment equity.

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