Digital Advertising Specialist

3 months ago


Markham, Canada 6 sigma sim racing Full time

**About Us**

At 6 Sigma Sim Racing, we fuel the passion of sim racing enthusiasts around the globe by delivering top-tier racing simulation products and experiences. Located in Markham, we are a dynamic team dedicated to pushing the boundaries of virtual racing.

**Job Overview**

**Responsibilities**
- Develop, implement, and manage Google / Digital Ads campaigns to meet business objectives.
- Monitor and adjust bids to maximize the return on investment (ROI).
- Perform daily account management of pay-per-click (PPC) accounts on Google / Digital Ads.
- Analyze campaign performance data to provide actionable insights and recommendations.
- Collaborate with the marketing team to align campaigns with broader marketing strategies.
- Conduct keyword research and selection for pay-per-click campaigns.
- Write compelling and concise ad copy.
- Manage and optimize display and search campaigns.
- Track and report on key metrics such as conversions, cost-per-click (CPC), and click-through rate (CTR).
- Stay up-to-date with the latest trends and changes in PPC and digital marketing.

**Requirements**:

- Proven experience as a Google / Digital Ads Specialist or in a similar role.
- In-depth knowledge of Google / Digital Ads, including search, display, video, and shopping campaigns.
- Strong analytical skills and the ability to interpret data and make data-driven decisions.
- Excellent understanding of conversion tracking and optimization.
- Proficiency in using Google Analytics and other analytics tools.
- Ability to write effective ad copy and develop creative assets.
- Strong communication and teamwork skills.
- Google Ads certification is preferred.
- Experience with other digital marketing tools and platforms is a plus.

**What We Offer**
- Competitive salary and benefits package.
- Opportunity to work with a talented and passionate team.
- Flexible working hours and remote work options.
- Professional development and growth opportunities.
- A dynamic and supportive work environment.

**How to Apply**
- Your resume/CV.
- A cover letter detailing your experience and why you’re a great fit for this role.
- Examples of successful Google Ads campaigns you have managed.

We look forward to hearing from you and exploring how you can contribute to our team

**Job Types**: Part-time, Fixed term contract, Freelance
Contract length: 12 months

Pay: $21.56-$38.13 per hour

Expected hours: 5 - 10 per week

Additional pay:

- Bonus pay

**Benefits**:

- Automobile allowance
- Company events
- Dental care
- Employee assistance program
- Employee stock purchase plan
- Extended health care
- On-site parking
- Paid time off
- Stock options
- Store discount

Flexible language requirement:

- French not required

Schedule:

- Day shift
- Evening shift
- On call
- Weekends as needed

**Education**:

- Bachelor's Degree (required)

**Experience**:

- Digital marketing: 5 years (required)
- Google Ads: 5 years (required)

Work Location: Hybrid remote in Markham, ON L6C 3G1

Expected start date: 2024-09-01



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