Digital Marketing Specialist

4 weeks ago


Markham, Ontario, Canada CPDformula Full time

At CPDformula, we're revolutionizing professional development with our online courses for Accountants, Lawyers, HR professionals, and more. As a Marketing Specialist with a focus on Advertising, you'll drive sales through strategic paid advertising campaigns. You'll manage ad platforms like Google Ads, Facebook Ads, and LinkedIn Ads to optimize our digital presence and maximize return on advertising spend.

Key Responsibilities:

  • Develop and execute ad campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
  • Identify and segment audiences to target relevant groups with tailored messaging.
  • Allocate and manage advertising budgets efficiently, ensuring maximum impact and adherence to budgetary guidelines.
  • Create engaging ad copies that resonate with our audience and drive action.
  • Design visually appealing ad creatives, including banners, social media ads, and other digital assets using design tools like Adobe Creative Suite, Figma, or Canva.
  • Monitor campaign performance, analyze key metrics, and generate actionable insights to improve future campaigns.
  • Implement A/B testing strategies for ad copy, visuals, and landing pages to optimize conversion rates.
  • Conduct keyword research to improve search campaign performance and lower cost per acquisition (CPA).
  • Stay updated on industry trends, platform updates, and advertising best practices.
  • Collaborate with the broader marketing team, sales, and developers to ensure cohesive and integrated marketing strategies.

Requirements:

  • 2-3 years of experience in digital marketing with a focus on paid advertising campaigns.
  • Bachelor's degree in Marketing, Business, or a related field.
  • Expertise in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
  • Proficiency in graphic design tools like Adobe Photoshop, Illustrator, or Canva.
  • Strong analytical skills to interpret data and make data-driven decisions.
  • Proven experience in developing compelling ad content that drives engagement and conversions.
  • Excellent communication and interpersonal skills.
  • Certifications in Google Ads, Facebook Blueprint, or other relevant platforms are preferred.

Benefits:

Salary: $45,000 - $65,000 CAD

Yearly bonus up to 10% - based on personal and company performance.



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