Digital Marketing Specialist
2 weeks ago
At CPDformula, we're looking for a skilled Digital Marketing Specialist to join our team and drive sales through strategic paid advertising campaigns. As a key member of our marketing team, you'll be responsible for managing ad platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to optimize our digital presence and maximize the return on advertising spend.
Key Responsibilities:
- Develop and execute ad campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Identify and segment audiences to target relevant groups with tailored messaging.
- Allocate and manage advertising budgets efficiently, ensuring maximum impact and adherence to budgetary guidelines.
- Write engaging ad copies that resonate with our audience and drive action.
- Create visually appealing ad creatives, including banners, social media ads, and other digital assets using design tools such as Adobe Creative Suite (Photoshop, Illustrator), Figma or Canva.
- Use analytics tools to monitor campaign performance, analyze key metrics, and generate actionable insights to improve future campaigns.
- Implement A/B testing strategies for ad copy, visuals, and landing pages to optimize conversion rates.
- Conduct keyword research to improve search campaign performance and lower cost per acquisition (CPA).
- Stay updated on industry trends, platform updates, and advertising best practices.
Requirements:
- 2-3 years of experience in digital marketing with a focus on paid advertising campaigns.
- Bachelor's degree in Marketing, Business, or a related field.
- Expertise in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
- Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, or Canva.
- Strong analytical skills to interpret data and make data-driven decisions.
- Proven experience in developing compelling ad content that drives engagement and conversions.
- Excellent communication and interpersonal skills.
Benefits:
Salary: $45,000 - $65,000 CAD
Yearly bonus up to 10% - based on personal and company performance.
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