Digital Marketing Advertising Specialist

2 days ago


Markham, Ontario, Canada CPDformula Full time

At CPDformula, we are on a mission to revolutionize professional development for accountants, lawyers, and HR professionals.

This role is a key part of our strategy to drive sales through strategic paid advertising campaigns. You will be responsible for managing ad platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to optimize our digital presence and maximize the return on advertising spend.

Responsibilities
  • Design, launch, and manage paid advertising campaigns across multiple platforms.
  • Identify and segment audiences to target relevant groups with tailored messaging.
  • Allocate and manage advertising budgets efficiently to ensure maximum impact and adherence to budgetary guidelines.
  • Write engaging ad copies that resonate with our audience and drive action.
  • Develop visually appealing ad creatives, including banners, social media ads, and other digital assets.
  • Monitor campaign performance, analyze key metrics, and generate actionable insights to improve future campaigns.
  • Implement A/B testing strategies for ad copy, visuals, and landing pages to optimize conversion rates.
  • Conduct keyword research to improve search campaign performance and lower cost per acquisition (CPA).
  • Stay up-to-date with the latest digital marketing trends, platform updates, and advertising best practices.

Requirements

  • 2-3 years of experience in digital marketing with a focus on paid advertising campaigns.
  • Bachelor's degree in Marketing, Business, or a related field.
  • Expertise in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
  • Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, or Canva.
  • Strong analytical and creative skills to drive campaign success.

Benefits

$45,000 - $65,000 CAD salary, with a yearly bonus up to 10% based on personal and company performance.



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