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Digital Marketing Specialist
2 months ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Canada Computers & Electronics. As a key member of our marketing team, you will be responsible for developing and implementing successful Google AdWords campaigns and utilizing Google Analytics to track and analyze website traffic and campaign performance.
Key Responsibilities- Develop and implement Google AdWords campaigns to achieve client objectives.
- Conduct keyword research, ad copy creation, and ongoing performance analysis.
- Monitor budgets, bid strategies, and ad placements to maximize ROI.
- Utilize Google Analytics to track and analyze website traffic, user behavior, and campaign performance.
- Create detailed reports, highlighting key metrics and insights for clients and internal teams.
- Provide recommendations based on data analysis to improve campaign effectiveness.
- Implement strategies to improve website conversion rates and user experience.
- A/B testing for ad creatives, landing pages, and other elements to enhance campaign performance.
- Collaborate with clients to understand their business goals and marketing objectives.
- Provide regular updates, performance reports, and recommendations for campaign improvement.
- Conduct client training sessions on Google Analytics and AdWords best practices.
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Proven experience in managing successful Google AdWords campaigns and implementing Google Analytics.
- Google Ads and Analytics certifications are highly desirable.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication and presentation skills.
- Experience with other digital marketing channels and platforms is a plus.
- Ability to work independently and collaboratively in a fast-paced environment.
- Competitive salary
- Health and dental insurance
- Flexible work hours
- Professional development opportunities
- Dynamic and collaborative work environment
If you are passionate about digital marketing and possess a deep understanding of Google AdWords and Analytics, we invite you to apply for this exciting opportunity. Please submit your resume, cover letter, and portfolio showcasing successful campaign results.
Canada Computers & Electronics is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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