Digital Marketing Specialist

6 months ago

Richmond Hill, Canada Hope and Healing International Full time

**DIGITAL MARKETING SPECIALIST**

Join us as we go to the world’s poorest places - so the most vulnerable are not left behind.

**About Hope and Healing International**:
We are a Christian organization, working to bring hope and healing for children with disabilities in the world’s poorest communities.

**About this Role**:
Employment status: Salaried, Full-Time (35 hours per week)

**Salary**: TBD + Benefits & RRSP

Location: 1600 16th Ave - Unit 1, Richmond Hill, Ontario

Reporting to the Brand Awareness Manager **the Digital Marketing Specialist** is an internal business partner working to develop successful, long term, strategic relationships with both internal customers and suppliers. As part of Hope and Healing International’s Marketing team the Digital Marketing Specialist works to align digital and social presence across market segments to grow our online revenues and demonstrate value through innovative, integrated digital marketing approaches.

**Essential Duties and Responsibilities**:

- Design, execute and deploy brand aligned, website and social media content aligned with our Integrated Marketing Strategy
- Oversee and ensure the fulfillment of digital projects
- Plan, develop and implement our SEO and SEM strategy
- Proactively update and manage digital content across all platforms
- Analyze and report on digital and social performance (Web/social analytics)
- Coordinate content and social media calendars that support Hope and Healing International’s objectives
- Contribute to the development of a social media strategy and execute against KPIs
- Monitor Hope and Healing’s online presence and respond to donor comments
- Monitor industry news and trends to align our overall marketing efforts
- Suggest and implement digital marketing methods to acquire, engage, retain and lift donors
- Monitor results including KPIs and ROI
- Stay up-to-date with digital media trends and new developments
- Conduct A/B tests and provide analysis to manage the success of online marketing campaigns, including establishing benchmarks to evaluate success
- Perform other job-related responsibilities as assigned
- Bachelor’s degree in business, Marketing, Digital Media, or related discipline
- 3 to 5 years of relevant experience in digital marketing
- Solid experience in Google Analytics, Google Ads, Meta ads and optimizing campaigns
- Experience with social media management tools and growing online presence
- Good understanding of digital consumer behavior and digital marketing principles
- Knowledge of best practices and standards of online fundraising
- Proficiency in Microsoft Office
- e-Marketing Certificate would be considered an asset
- Photoshop, Illustrator, and other graphics and media editing software not a requirement but a definite plus
- Smart, high-energy, creative, detail oriented & highly organized team player
- Excellent analytical and project management skills
- An ability to multitask and perform under tight deadlines

**Working conditions and other requirements**:

- Office environment
- Must be fully committed to the core values and mission of Hope and Healing International and be sensitive to its various expressions across cultures and denominations
- Must have a reliable source of transportation

**Why would you want to come and work with us?**
- You will work shoulder to shoulder with people excited about changing the world for children with disabilities so they can go to school, play and thrive in their community.
- You can bring your faith to work - it makes for an awesome atmosphere.
- We provide comprehensive health benefits (medical, dental, vision, etc.)
- We want to support your plans for retirement, so we provide a generous RRSP contribution, up to 5% of your annual salary.
- We believe in meaningful time off, so we offer 15 paid vacation days starting from the first year of service, 10 paid personal days and days off to volunteer and for spiritual growth.
- Flexibility and work-life balance are important to us, so we provide a hybrid work model (two work-from-home days each week for most roles) and remote work opportunities.
- We love spending time with friends and family, so we end work early on Fridays in the summer to allow our team to enjoy some fresh air and sunshine.
- We observe the National Day for Truth and Reconciliation with a day off and emphasize that the recognition and commemoration of the tragic and painful history and ongoing impact of residential schools is a vital component of the reconciliation process.
- Employees’ wellbeing is our priority. We have ergonomic and comfortable workspaces/rooms, fitness reimbursement, preferred membership pricing at Goodlife gyms and an Employee Assistance Program (EAP).
- We encourage employees’ professional growth. You will be eligible for paid training and development.

We are proud to have been certified as a **Great Place to Work® **for the highly supportive and cohesive culture we’ve built and for inspiring em

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