Digital Marketing Specialist

1 week ago

Richmond Hill, Ontario, Canada Canada Computers & Electronics Full time
Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our team at Canada Computers & Electronics. As a key member of our marketing department, you will be responsible for developing and implementing successful Google AdWords campaigns and utilizing Google Analytics to track and analyze website traffic and campaign performance.

Key Responsibilities
  • Campaign Management

Develop, implement, and optimize Google AdWords campaigns to achieve business objectives and maximize ROI.

Conduct keyword research, ad copy creation, and ongoing performance analysis to ensure campaign effectiveness.

Analytics and Reporting

Utilize Google Analytics to track and analyze website traffic, user behavior, and campaign performance.

Create detailed reports highlighting key metrics and insights for business stakeholders and internal teams.

Provide recommendations based on data analysis to improve campaign effectiveness and drive business growth.

Conversion Optimization

Implement strategies to improve website conversion rates and user experience.

A/B testing for ad creatives, landing pages, and other elements to enhance campaign performance and drive business results.

Client Communication

Collaborate with clients to understand their business goals and marketing objectives.

Provide regular updates, performance reports, and recommendations for campaign improvement.

Conduct client training sessions on Google Analytics and AdWords best practices.

Stay Updated on Industry Trends

Keep abreast of industry trends, changes in Google algorithms, and emerging tools in digital marketing.

Proactively suggest and implement new features or strategies to improve campaign performance and drive business growth.

Qualifications
  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Proven experience in managing successful Google AdWords campaigns and implementing Google Analytics.
  • Google Ads and Analytics certifications are highly desirable.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Excellent communication and presentation skills.
  • Experience with other digital marketing channels and platforms is a plus.
  • Ability to work independently and collaboratively in a fast-paced environment.
Benefits
  • Competitive salary
  • Health and dental insurance
  • Flexible work hours
  • Professional development opportunities
  • Dynamic and collaborative work environment

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