Digital Marketing Specialist
3 days ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Canada Computers & Electronics. As a key member of our marketing department, you will be responsible for developing and implementing successful Google AdWords campaigns, analyzing website traffic and user behavior using Google Analytics, and providing data-driven insights to drive business growth.
Key Responsibilities- Campaign Management
Develop, implement, and optimize Google AdWords campaigns to achieve business objectives, including campaign planning, budgeting, and bid strategy.
Analytics and ReportingUtilize Google Analytics to track and analyze website traffic, user behavior, and campaign performance, providing detailed reports and recommendations to improve campaign effectiveness.
Conversion OptimizationImplement strategies to improve website conversion rates and user experience, including A/B testing and landing page optimization.
Client CommunicationCollaborate with clients to understand their business goals and marketing objectives, providing regular updates, performance reports, and recommendations for campaign improvement.
Stay Updated on Industry TrendsStay current with industry trends, changes in Google algorithms, and emerging tools in digital marketing, proactively suggesting and implementing new features or strategies to improve campaign performance.
Requirements- Education
Bachelor's degree in Marketing, Advertising, Business, or a related field.
ExperienceProven experience in managing successful Google AdWords campaigns and implementing Google Analytics.
CertificationsGoogle Ads and Analytics certifications are highly desirable.
SkillsStrong analytical skills with the ability to translate data into actionable insights, excellent communication and presentation skills, and experience with other digital marketing channels and platforms.
Work EnvironmentAbility to work independently and collaboratively in a fast-paced environment.
Benefits- Competitive salary
- Health and dental insurance
- Flexible work hours
- Professional development opportunities
- Dynamic and collaborative work environment
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