Marketing Manager

6 months ago

Toronto, Canada SysAid Technologies Full time

At SysAid we’re on a mission to liberate organizations by putting AI to work for them and their people.

We’re a high-growth SaaS company with over 4,000 customers in 140 countries, deployed in 42 languages. Our AI-powered IT Service Management platform is used daily by over 100,000 system administrators and impacts the daily working lives of over 9 million end users around the globe, enabling productivity to thrive and organizations to fulfill their purpose.

As businesses worldwide accelerate digital transformation and adopt new technologies and workstyles, SysAid is positioned to revolutionize the industry with its innovative suite of capabilities and exciting roadmap. And as we grow, our employees grow with us

We're on the lookout for a passionate and skilled Marketing Manager to join us on our journey and drive a variety of global marketing programs and campaigns. In this role, you will be responsible for driving revenue opportunities by developing and executing comprehensive marketing strategies targeted towards SysAid's existing customer base and channel partners. You will make data-driven recommendations to ideate and execute initiatives that are aligned with the company's global expansion growth targets. You will also engage and collaborate with our channel partners to effectively co-market our products, reach new customers, and drive global growth.

You will collaborate closely with cross-functional teams within the organization including Customer Revenue, Channel & Alliances Sales, and Product, and Product Marketing teams to create experiences and interactions that drive measurable revenue growth.

**What you’ll do**
- Develop and execute multi-channel marketing strategies and programs focused on increasing expansion and retention for our growing install base.
- Analyze data to understand customer pain points, product usage, engagement, and customer experience to identify growth opportunities and make data-driven recommendations
- Establish a marketing program focused on driving partner awareness, engagement, and demand generation through an ecosystem of partners.
- Collaborate closely with partners to execute joint plans that include clear objectives, key metrics, and outcomes with partners to reach new customers and increase global growth.
- Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads.
- Drive advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
- Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
- Run ongoing A/B tests on different performance parameters and develop playbooks
- Segment lists based on users’ behavior and engagement, and build effective conversion journeys.
- Regular tracking and reporting on campaign performance

**Requirements**:

- Bachelor's degree in business, marketing, or a related field
- Minimum of 3+ years experience in customer marketing, partner marketing, or related B2B marketing roles in a global SaaS or tech company.
- Strong analytical skills with the ability to analyze data, make strategic recommendations based on customer journey and usage patterns, test, and optimize.
- Excellent verbal and written English communication skills with an ability to simplify messaging and tell a compelling and engaging story
- A self-motivated, result-driven, enthusiastic, team player with great interpersonal skills
- Proficiency in CRM tools. Advantage: SalesForce

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