Marketing Coordinator
2 weeks ago
We are looking to hire someone in the role of Marketing Coordinator to work collaboratively with the Bandology team to develop and implement marketing strategies to grow our exposure and engagement.
About the Job:
- Responsible for marketing planning and activities
- Research, develop and utilize a marketing strategy, identifying specific goals and measurable objectives, and implement tactics
- Research, recommend and place advertising on electronic and traditional platforms to promote our programs and services
- Develop, write and design brochures, flyers and reports highlighting Bandology programs and services, in collaboration with fellow staff
- Liaison with external suppliers including graphic designers, printers, etc.
- Write content for monthly enewsletters and occasional targeted e-blasts
- Write and distribute press releases, conduct follow-ups and maintain a database of media contacts
- Review, monitor and update the website and monitor Google Analytics
- Utilize testimonials from campers, parents, teachers and community members in marketing materials and on the website to publicize Bandology’s mission
- Coordinate our Google Ads account and utilize analytics to drive future ads, instrument donations and participation in Bandology’s programming
- Collaborate closely with the Public Relations Team to ensure effective communication, delivery and development of Bandology’s message
- Participate in three weeks of Band Camp in July/August and ensure that all campers have a fun and fulfilling experience
About You:
You do not need to be proficient in every single item on this list, so long as you are willing to learn on the job
- Enrolled or graduated from a post-secondary program specializing in marketing, digital marketing, graphic design, public relations, journalism or similar
- Excellent writing and proofreading skills, and ability to follow a style guide
- 2-5 years direct experience working in digital marketing, either paid or volunteer or as part of a co-op placement (not just as a user)
- Experienced in using all features in Instagram, Facebook, TikTok, LinkedIn and other similar apps
- Experience creating and editing videos for social media
- Experience with graphic design software such as Canva, InDesign, etc.; enewsletter software such as Mail Chimp; and website software such as WordPress and related plug-ins
- Experience with Google Analytics and with Google Ads campaigns is a bonus
Skills to be successful in this job:
- Comfortable working independently from your own personal space (Bandology is a virtual office) with regular in-person meetings and events (as appropriate) and access to your own computer with reliable internet connection
- Experience with Google suite of programs, social media and public speaking
- A wide base of transferable skills including organization, time management, self regulation, collaboration and leadership
- The ability to work both independently and collaboratively with the team
- Creativity - new ideas are welcomed at Bandology
- A background in instrumental music, whether from music class, piano lessons or personal interest would be useful
- A passion for music and a belief in the long-term value of music education would useful
- Camp experience, either as a camper or counsellor, would be useful
About Us:
- An extensive onboarding program during the first week to learn about the organization, processes and procedures, and our culture
- A hybrid work environment with core collaboration hours and the ability to customize your working hours
- Remote work utilizing regular Zoom meetings and a central Google Drive for files
- Attendance at the weekly in-person meeting in Oakville as well as additional training and regular community events and workshops, which often occur on weekends
- In addition to working with the staff team, staff may work with Board members from diverse backgrounds with varied experience who provide mentorship
- All staff work together collaboratively during Band Camp weeks (July 8-12, 22-26 and July 29 to August 2) and are expected to attend in person for the full week
Job Details:
With funding from the Canada Summer Jobs program, this position runs for 16 weeks from May 6 to August 23 for 35 hours per week at a rate of $16.55/hour. Bandology reimburses staff for any approved expenses or mileage. The Canada Summer Jobs program requires that all successful applicants are between the ages of 15-30.
To Apply:
- Music is important to me because
- I believe that the long-term value of music education is
- A special talent that I bring to Bandology is
Please ensure that your resume and cover letter are sent in a single PDF.
**Job Types**: Full-time, Fixed term contract
Contract length: 4 months
**Benefits**:
- Casual dress
- Flexible schedule
- Work from home
Schedule:
- Weekends as needed
Work Location: Hybrid remote in Oakville, ON
Application deadline: 2024-04-30
Expected start date: 2024-05-06
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