International Marketing Assistant

5 days ago

Vancouver, Canada Oak+Fort - CAN HQ Support Office Full time

**Why Oak+Fort?**

OAK + FORT is a fashion and lifestyle brand that provides attainable luxuries consisting of modern essentials in full collections of womenswear, menswear, accessories, jewelry, beauty, and homeware. We are a female-founded and led business that is brought together by a passionate group of people with a natural bond over an aesthetic vision that radiates throughout our collections. From our first studio that opened in 2010 in Vancouver, BC, we now have 40+ locations across North America with a global e-commerce presence.

At the heart and core of it all, it’s our people that matter most. We offer a work ethos that is driven by endless passion, intellectual curiosity, and perennial creativity. Here you get the opportunity to influence our global strategy and growth, while working alongside incredibly talented people.

**What You’ll Do**:
As the International Marketing Assistant, you will be responsible for assisting in the planning and execution of all Marketing strategies. This is a unique opportunity for an individual who has exceptional communication and organizational skills, with an interest in Public Relations, Social Media and Digital Marketing.

**What You’re Responsible For**:
Influencer Marketing & Public Relations
- Create and maintain media, affiliate, influencer and KOL lists.
- Coordinate the influencer, KOL, affiliate and media outreach process by representing OAK + FORT as a brand ambassador.
- Produce monthly influencer and affiliate performance reports and track daily performance.
- Assist in the management of the Marketing gifting and inventory process.
- Utilize available technologies used for influencers and affiliates to improve team efficiency, experience and reporting.
- Support on all PR opportunities, efforts and initiatives, including but not limited to writing press releases and pitches.

Social Media
- Assist in the planning and management of all OAK + FORT social media accounts.
- Assist in the creation of social media content, self-shooting assets as required.
- Assist in the production of video content including filming and editing.
- Assist in the development and execution of the social media marketing strategy.
- Monitor and produce weekly reports on impressions, engagement and trends.
- Collaborate with our Creative team on all opportunities and efforts as required.

International Marketing & Sales
- Manage the day-to-day aspect of all international marketing initiatives, including but not limited to the creation of all copy and content for the OAK + FORT WeChat, RED and Weibo accounts.
- Research and develop long term strategic plans and recommendations for international growth and opportunities.
- Analyze and report on all channel’s performance.
- Support the Retail team in managing their individual store WeChat group chats in partnership with Retail management.
- Work in partnership with the Client Experience team to respond and engage with new and existing international clients.
- Represent OAK + FORT as a brand ambassador, being the face of the brand for livestreaming and other video/photo opportunities.
- Assist in the strategy and planning for all marketing initiatives that support international sales growth.

Digital Marketing & eCommerce
- Produce monthly program performance reports and track weekly performance.
- Support in the operations of our eCommerce websites.

Other
- Support in the strategy and execution of our event marketing activations.
- Support in our retail/mall marketing initiatives.
- Identify and ideate new marketing opportunities to develop and advance the OAK + FORT brand.
- Stay informed of current and changing trends in fashion, marketing and public relations.
- Assist in the general activities of the Marketing, eCommerce and Creative departments as required.
- Perform other duties or projects as assigned.

**What You'll Bring**:

- Post-secondary education (diploma/degree) in Marketing, Public Relations, Communications or Social Media is preferred.
- Proficient in all social media platforms: TikTok, Instagram, Pinterest, YouTube, Facebook, WeChat, RED and Weibo.
- Proficient in Microsoft Office (Word, Excel, PowerPoint). Adobe Photoshop and InDesign are an asset.
- Strong communication skills both verbal and written in English and Mandarin and/or Cantonese.
- Ability to communicate with industry contacts comfortably and represent OAK + FORT in a professional and polished manner.
- Exceptional time management skills, including the ability to prioritize, manage and meet multiple deadlines.
- Results driven, energetic, resourceful and proactive with superior interpersonal skills.
- Knowledge of the influencer and media industries are an asset.
- Existing media or influencer relationships are an asset.
- Knowledge in fashion media landscape, both print and digital, are an asset.
- Experience working in the fashion retail industry is an asset.

**Why You’ll Love It Here**:

- Extremely generous employee discount starting from day

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