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Marketing Assistant

4 weeks ago

Vancouver, Canada Gold's Gym - British Columbia Full time

**MARKETING ASSISTANT - FULL TIME**

Gold’s Gym British Columbia is hiring a full time Marketing Assistant, with potential to grow Are you outgoing, enthusiastic, with a passion for fitness? Do you have a background in marketing and are looking to build your skills?

**About Gold’s Gym West Broadway**
**Located just blocks away from the Broadway City Hall Sky Train Station and steps from the 99B line - tucked underneath the Holiday Inn - it spans 18,000 square feet, featuring some of the best equipment that can be found in Vancouver.**

The Gold’s Gym brand has been the authority on fitness since 1965. It was then that fitness legend Joe Gold took the knowledge and expertise he gained from training at the world famous “Muscle Beach” and opened up the first Gold’s Gym on Pacific Avenue in Venice, California. At Gold’s Gym, our goal is simple: We’re here to help you Know Your Own Strength®. We are committed to helping people find their inner strength and reach their goals.

This role includes but is not limited to:
**Key Responsibilities**:
ADMINISTRATIVE
- Utilize software and communication tools to manage marketing tasks and projects, ensuring all are completed by their due dates.
- Attend weekly and monthly marketing meetings with a prepared list of talking points and supporting documents to outline marketing team deliverables.
- Maintain complete knowledge of the company’s brand/style guide, buyer personas, membership promotions, personal training promotions, group fitness classes, membership pricing, club amenities by location, and projected events.
- Work closely with club leadership to ensure facility teams are trained on essential marketing items/events.
- Collaborate with team members to ensure proper use of the marketing request log and allocation of requests in project management software.
- Assist the Marketing Manager with action items on the company MARKETING LOG + PRINTING LOGS as needed.
- Report tasks and updates to appropriate leaders utilizing the approved software or task tracker assigned.
- Provide support to the marketing and upper management teams with additional tasks as needed.
- Assist in idea-generation and provide feedback on marketing, retail strategies and systems company-wide

GRAPHIC DESIGN/SOCIAL MEDIA (TIKTOK)
- Assist in preparing brochures, reports, newsletters, and other promotional materials.
- Assist in executing club signage requests and ensure all signage is current and compliant with branding guidelines.
- Filming and creating TikTok content and posting approved media while monitoring analytics for engagement metrics such as views, likes, shares, and new followers.
- Assisting in content capture for general social media purposes as instructed by Marketing Manager
- Capture event footage and content as requested by marketing leaders
- Stay updated on fitness industry standards, marketing best practices, and social media trends across platforms such as Facebook, Instagram, YouTube, and TikTok.
- Maintain an understanding of the company’s marketing/events and social media calendars.

EVENTS/PARTNERSHIPS
- Assist the Marketing Manager in analyzing success of lead generation through partnership activations and events as needed.
- Assist in initial contact with potential partners and support the development of tailored proposals, and negotiation of mutually beneficial agreements.
- Collaborate with club staff to establish new partnerships that enhance brand recognition within the community.
- Act as the first point of contact for partner communication or day-to-day tasks
- Ensure accurate creation of partnership documents and agreements in collaboration with the Marketing Manager
- Assist with bargaining and negotiations for tradable, in-kind items (e.g. merchandise, membership time or giveaway prizes)
- Work with club staff and marketing leaders for planning and organization, transport and execution, teardown and cleanup of events.
- Ensure clear communication regarding event schedules and expectations for staff and third parties involved in both internal and external events.
- Organize required event materials and coordinate rentals as needed (e.g. speakers, tents, etc.)
- Manage internal event logistics, including guest check-in and staff scheduling
- Scout external event locations, ensuring company requirements are met.
- Prepare lead response scripting and best practices for events/activations
- Ensure appropriate guest or vendor check-in policies are followed for internal events - including notifying club staff of arrival and departure times of vendors.

MERCHANDISE
- Schedule and lead merchandise meetings and task planning
- Assist with vendor negotiations and quotes for product printing
- Conduct vendor retail visits to assess product quality
- Manage inventory of all products and execute inventory markdowns as needed across all club locations.

**Qualifications**:

- Bachelor's degree in Marketing, Business, Communications, or a related field
- OR 2 to 3 years wor