Digital Marketing and Social Media Specialist
20 hours ago
We are seeking a highly motivated Digital Marketing and Social Media Specialist to join our team at Drayton Entertainment in Waterloo, ON.
About the RoleThis is a full-time position that requires a creative and organized individual with experience in social media management, content creation, digital marketing, and graphic design.
The successful candidate will lead our digital storytelling and marketing efforts, creating engaging content across multiple platforms to increase brand awareness and drive participation.
Key Responsibilities- Develop and execute a comprehensive social media strategy aligned with our goals.
- Create and schedule posts across platforms like Facebook, Instagram, and TikTok to connect with our audience and attract new followers.
- Collaborate with the Marketing & Development team to record and edit videos supporting our promotional strategies.
- Monitor social media channels, respond to comments and messages promptly, and foster community engagement.
- Analyze social media metrics, generate performance reports, and adjust strategies based on insights.
- Design compelling graphics, videos, and multimedia content aligning with our vision.
- Write clear, engaging captions, headlines, and copy for all digital platforms.
- Collaborate with other departments to source and showcase compelling stories, events, and updates.
- Assist in planning and executing digital ad campaigns, including boosted posts and sponsored content.
- Optimize social media posts and campaigns for SEO and audience reach.
- Maintain and update brand assets, ensuring consistent use across all channels.
- Staying updated on industry trends, platform updates, and best practices in social media and digital marketing.
- Demonstrated enthusiasm for arts education.
- Proven experience as a Digital Marketing and Social Media Specialist or similar role.
- Proficiency in graphic design tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Strong understanding of major social media platforms and their best practices.
- Basic knowledge of digital marketing tools like Google Analytics, Facebook Ads Manager, and email marketing platforms.
- Excellent writing, editing, and communication skills.
- Creative thinker and idea generator with strong attention to detail and organizational skills.
- Proven ability to manage multiple projects and deadlines effectively.
The estimated annual salary for this position is $50,000-$60,000, depending on experience. We offer a competitive benefits package, including health and dental insurance, retirement savings plan, and paid time off.
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