Demand Generation Specialist

6 months ago

Kitchener, Canada Avidbots Full time

**Responsibilities**:

- Collaborate with the demand generation team to develop and execute integrated campaigns that span digital channels, targeting our key audience segments.
- Leverage your 3+ years of experience in demand generation within the B2B tech to create campaigns that align with our business goals, generate leads and pipeline, and nurture prospects through the buyer's journey.
- Support our multi-touch and multi-channel strategic campaigns (including events), targeting customer expansion and new customer acquisition.
- Partner with our agencies to manage and optimize campaigns that drive traffic, engagement, and conversions, utilizing your experience in paid digital channels, including Google Ads and LinkedIn Campaign Manager
- Collaborate closely with cross-functional teams to ensure campaigns are aligned with product updates, sales initiatives, and overall marketing strategies.
- Monitor, analyze, and report on the performance of demand generation campaigns, using data-driven insights to make informed adjustments and optimizations.
- Leverage your knowledge of account-based marketing (ABM) to contribute to the development of personalized campaigns that cater to specific target accounts and decision-makers.
- Stay current with industry trends, digital marketing best practices, and emerging technologies to continuously enhance campaign strategies.

**Qualifications**:

- 5+ years of overall marketing experience, with a strong focus on demand generation.
- 3+ years of experience specifically in demand generation within a B2B tech company.
- Demonstrated proficiency in managing paid digital channels, including Google Ads and LinkedIn Campaign Manager, with a proven track record of driving results.
- Analytical mindset with the ability to leverage data to measure campaign performance and make data-driven decisions.
- Excellent project management skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
- Strong communication and collaboration skills, with the ability to work effectively across cross-functional teams.
- Bachelor's degree in Marketing, Business, or a related field
- Successfully complete pre-employment onboarding requirements that may include criminal/civil background checks

**About Avidbots**

At Avidbots, we believe in solving real world problems with autonomous cleaning robotic solutions to unlock humanity’s potential. Neo is our current groundbreaking autonomous floor scrubbing robot that enhances facility cleanliness around the world empowering reallocation of human capital to higher priority focusesand we’re just getting started

Headquartered in Kitchener, ON, Canada, we are an employee-focused organization that has been certified a Great Place to Work® consecutively for the last 4 years and one of Deloitte's Fast 500 (2021).

Now is your opportunity to join a fast-growing technology company built on teamwork, innovation, and boundless ambition

Check Neo out

**_Applicants must be currently authorized to work in Canada for any employer_

CAD: Avidbots is an equal opportunity employer committed to building a diverse workforce. As a multicultural organization, we encourage individual achievement and recognize the strength of a diverse workforce. We are a diverse Canadian company founded by international students, and we are proud of the strengths our diversity brings. We hold our executives to the same standards as all of our employees, and we believe work should be a safe space for all. Avidbots has an absolutely zero tolerance policy for discrimination or hate against members of any race, religion or sexual orientation. We also offer a professional working environment and culture and believe that work / life balance is critical to ensure the happiness/well-being of our people.

Upon request, Avidbots will provide reasonable accommodation for applicants with disabilities throughout the recruitment and selection process.

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