Product Marketing Manager

2 weeks ago

Toronto, Canada CoStar Group Full time

Product Marketing Manager (Contract), CoStar - Toronto

**Job Description**:
**CoStar Group Company Intro**:
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

**_
CoStar_**

CoStar is the global leader in commercial real estate information, analytics and news. Commercial Real Estate industry professionals around the globe use CoStar to access the most comprehensive data to make decisions with confidence. CoStar delivers immediate, verified commercial real estate information on over 5.9 million properties across every market.

Learn more about CoStar.

**Role Description**: We are currently seeking to fill a full-time contract position for 12 months, as an experienced Product Marketing Manager, to build marketing strategies and campaigns to grow our business targeting these difference audiences across the full spectrum of property types. Key elements include client and/or prospect facing campaigns and materials to raise brand awareness, drive prospect lead generation and increase client engagement.

Reporting to the Senior Director of Product Marketing, you will collaborate with an in-house team of stakeholders from marketing, communications, and leaders throughout the organization. You will be working closely with stakeholders in Sales, Research, Product, Analytics and News, to drive marketing strategies for lead generation and client retention.

This role offers a hybrid schedule of 4 days a week onsite with 1 day a week remote

**Responsibilities**:
**Marketing Campaigns**
- Assist with the creation and management of marketing campaigns and lead generation activities targeted to key audiences, to include inbound marketing campaigns, nurture campaigns, digital advertising, and direct marketing.
- Write marketing briefs including copy, involving the necessary stakeholders, incorporating product content and market/business intelligence.
- Work with marketing and communications shared services teams to design and execute campaigns.
- Implement a comprehensive content marketing strategy that generates leads with prospects and increases touch points with CoStar clients.
- Identify and manage internal sources of content; manage continual evaluation of new and recurring content; identify ways to repurpose content; and supervise approvals.
- Create product video content to be used in multi-channel marketing campaigns for prospect lead generation and for client engagement.

**Sales Enablement**
- Assist in identifying and drafting customer testimonials (both written and video) and case studies.
- Assist in creation of sales collateral for all Canadian markets to assist the sales team in securing new clients.
- Own and lead comprehensive competitive analysis on competitors, including outsourcing or leveraging external relationships when necessary.
- Development of monthly market newsletters.

**Events & Sponsorships**
- Assist the CoStar Group Events, Sponsorship and Partnership team in the planning and execution of internal and third-party events, meetings and tradeshows, including content and agenda development, venue selection, contract negotiation, booking talent, marketing promotional materials, data management, invitee list creation, attendee registration management, catering, staff coordination, on-site event logistics, budget management and invoice processing.
- Responsibility for lead generation and revenue growth through events, working with the sales team.
- Performance analysis - reporting on key metrics post event to evaluate ROI.
- Management of sponsorship deliverables in all Canadian Markets for SIOR, NAIOP, Informa and other industry association / organization sponsorships CoStar commits too.
- With sales, source new sponsorship, trade show and conference opportunities that align with growth strategies.

**Digital & PR**
- Assist with management of social content and growth of social networks with outside agency.
- Assist with development of digital campaigns for lead generation.
- Work with CoStar Group PR team to devel

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