Product Marketing Manager

2 months ago


Toronto, Canada Monsters Aliens Robots Zombies Full time

remote

Toronto (Remote), Ontario, Canada.

full-time. January 30, 2023

Description

**Who we are**

We are MARZ, an AI-enabled VFX company on a mission to democratize VFX.

We make producing premium TV fast and easy using our Vanity AI solution, TV-specific production operations, GPU clusters and world-class talent spanning diverse industries.

We launched in 2018 and have had the privilege of working on over 120 premium TV projects to date, such as Moon Knight (Marvel), The Umbrella Academy S3, S4 (Netflix), WandaVision (Marvel), Ms. Marvel (Marvel), The Flight Attendant (HBO Max), Invasion (Apple TV+), Wednesday (Netflix), Carnival Row (Amazon Prime Video), Spiderman: No Way Home (Marvel), Being the Ricardo’s (Amazon Prime Video) and many more

**Who we need**

We are looking to add a
**Product Marketing Manager** to our team. This is a full-time position that involves, but is not limited to, the following:

- Market intelligence—be the expert on our clients/users, who they are, their pain points, and ambitions
- Understand the competitive landscape—be an expert on our competition, alternatives, status quo, and how they are positioned in the market
- Collaborate with our product manager to develop product positioning and messaging that resonates with our clients/users
- Assess the effectiveness of the marketing programs that support our products on an ongoing basis
- Understand and support our sales channels; train them on the problems we solve for our users; communicate the value and vision of new products; develop internal sales tools and external collateral that help facilitate the sales process and drive sales velocity
- Plan and participate in the public launch of new products and majour
- Create and optimize campaigns across channels
- Performing qualitative research through clients, focus groups, surveys, interviews, and analysis of sales data
- Collaborate with the marketing teams to develop content such as case studies, website copy, blog posts, and sales enablement assets (Sales Decks, One Pagers’, Videos)
- Ability to work with customers to produce case studies and customer reference materials
- Collaborate with multiple agencies, including PR, Digital and Paid

**What you bring**

We are looking for a Product Marketing Manager with:

- 3+ years of product marketing experience with at least 3years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
- Excellent research skills
- Excellent writing and communication skills
- Familiar with marketing automation tools such as Hubspot, and Google Analytics
- Power-user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.
- Exceptional ROI-tracking skills, able to prove what is -or isn’t—working
- Bachelor’s degree
- Deep understanding of sales methods and channels through which the products are marketed into
- In-depth understanding of the business basics, revenue projections, business metrics, and financial planning
- Excellent problem-solving skills and a passion for understanding customer problems and devise solutions to solve them

**What happens next**
- At MARZ, we are an equal opportunity employer that values diversity and does not discriminate on any protected characteristic as defined by applicable law. We are committed to providing reasonable employment accommodations as per the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act._
, via the _
- Contact Us_


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