Marketing Manager

6 months ago

Toronto, Canada The Travel Corporation (Canada) Full time

The Travel Corporation is an industry leader, and career opportunities at The Travel Corporation are as diverse as the travel experiences we offer. Our teams, our family, is absolutely our greatest asset. Working with a collaborative team spirit, we are dedicated to providing exceptional service to our customers. The Travel Corporation offers employees a comprehensive benefits package; training and support to foster career development; travel opportunities; and a driven culture anchored to the principals of diversity and inclusivity.

Marketing Manager - Brendan & Contiki
- Responsible for executing the tactics within the annual marketing plans for Brendan and Contiki, including managing multiple priority projects and working with teams across multiple regions and time zones
- Manage Go To Market plans for brand, content, partnership (brand or tourism board) or product related campaigns, inclusive of execution schedules with respective team members and ensure timelines are meet and information distributed in market is accurate
- Communicate and uphold the messaging and positioning that differentiates the brands/products throughout all in-market activity across various channels for both B2B and B2C audiences
- Work with product development teams to understand the brand’s experiences to better communicate the benefits within our channels
- Support the development of assets, including video assets, facilitating, and coordinating with Creative Designer, operations team and SVP of Marketing
- Communicate any brand-specific updates, changes, new campaigns, brand activity, and other related items effectively in both written and verbal formats across inter-departments; work with Marketing Director and other BCMs on multi-branded communications
- Responsible for filling out, maintaining and distributing the brand’s Marketing Calendar to appropriate team members, including global teams
- Manage and supervise direct report; working with the Marketing Coordinator to ensure timely delivery of support assets, including for PR (i.e. landing pages, blog articles, images, etc.) and all tactics within the annual marketing plan
- Responsible for facilitating and supporting the development of the Brendan brochure, including managing timelines, proofing and working with Creative Designer, operations team, SVP of Marketing, print and distribution teams
- Liaise with the Vice President of Marketing & Communications on any PR communications related to brand updates, campaigns, trends and other items designed to get pick up in media outlets
- Provide written responses to journalist questions via the PR Agency, including sourcing staff quotes and pulling relevant reporting for support data
- Manage travel arrangements for journalists experience the brand’s product, coordinating with Partner Services and PR Agency
- Manage competitive and marketing research efforts, including consumer/trade research and assisting in monitoring and reporting competitive and related travel industry activities

We thank all applicants in advance for their interest in this position, however, only those selected for an interview will be contacted.

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