Marketing and Communications Advisor

3 months ago

Halifax, Canada Nova Scotia Health Authority Full time

**Req ID**:187570**
**Location**:Central** Zone, **Halifax Shopping Center**

**Department**:PHC STRAT-COMUNITY HLTH TEAMS OPERATIONS**
**Type of Employment**:Permanent** **Hourly FT** (**100%**) x **1**
**Management/Non Union** P**osition**
**Posting Closing Date**:4-Oct-24**

Nova Scotia Health is the largest provider of health services in Nova Scotia, with some specialized services also offered to clients throughout Atlantic Canada. We’re on a mission to achieve excellence in health, healing, and learning through working together, which is reflected in the hospitals, health centres, and community-based programs we operate across the province. Our passionate team of professionals provides a variety of high-quality inpatient and outpatient services including academic, tertiary, and quaternary care, as well as continuing care, primary health care, public health, and mental health and addictions. Join a diverse team of innovators, collaborators, and creative thinkers today.

**About the Opportunity**:
The Community Health Team (CHT) is a community-based health initiative that will focus on wellness programming and wellness navigation and working with community partners. The CHT works in collaboration with other groups/organization in the community to offer programming and support. CHT wellness programming will include risk factor management, healthy eating, physical activity, mental wellness and parenting.

Reporting to the Health Services Manager, Primary Health Care

The Marketing and Communication Advisor, you will play a pivotal role in executing strategic marketing and promotion initiatives to to community and to health care providers. The Advisor will also support other programs in the Primary Health Care Portfolio that include Healthy NS, Nova Scotia Brotherhood, Nova Scotia Sisterhood, and Hants Health and Wellness Team.

**About the Opportunity Continued**:
**Responsibilities**
- Execute marketing strategies to promote our healthcare recruitment and retention initiatives through paid, owned, earned, and shared media.
- Monitor, evaluate, and report on campaign performance through data analysis and identify key campaign trends and insights to inform future strategies.
- Engage with Healthcare Recruitment team to develop and design event materials (tradeshow kit, brochures, signage, etc.)
- Team up with Healthcare Recruitment team to develop innovative attraction activities for events, conferences, and job fairs.
- Manage website content using Drupal content management system.
- Social media content development and scheduling in collaboration with team members and partners.

Own the development of compelling and relevant content for digital and traditional channels, including strategizing, designing, writing, and deploying.

**About You**:

- Undergraduate degree and/or post-secondary study in marketing, advertising, digital communications, or a related field, or equivalent combination of education, training, and experience.
- Certification in digital marketing, inbound marketing, social media advertising, graphic design, Google Analytics, or other relevant areas is considered an asset.
- Three to five years of relevant experience in marketing.
- Video Production and editing experience is an asset.
- Experience in events management and support.
- Comfortable with web content management systems and understanding of basic HTML and CSS.
- Skilled in using Google AdWords, Meta Ads Manager, and LinkedIn Ads.
- Solid understanding of using Google Analytics and other digital tools to report on campaigns.
- Experience in contact management solutions and working with CRMs.
- Enjoy writing and editing content.
- Experience with planning and developing editorial content and newsletters.
- Detail-oriented and able to take direction to bring compelling pieces to life.
- Ability to work collaboratively in a fast-paced environment.
- Ability to negotiate complex issues or difficult scenarios within a fast-paced healthcare environment.
- Understanding of the social determinants of health and health equity
- Health care and/or non-profit experience is preferred.
- Valid Nova Scotia Driver’s License and access to a vehicle.

Travel between sites is necessary at times.

Please ensure your resume is up to date and includes all relevant education, experience, training, and certifications.

**Hours**:

- Permanent Full-time position; 75 hours bi-weekly
- Shifts may include evenings, weekends and holidays

**Compensation and Benefits**:
$33.13 - $41.42 Hourly

**Once You've Applied**

Thank you for your interest in this position. Only those applicants selected for an interview will be contacted.

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