Manager, Marketing Technology

5 months ago

Halifax, Canada Rogers Communications Full time

 

Our company was built on the dream of a pioneering entrepreneur, and that spirit continues to empower our work with businesses across Canada today. The Rogers Business team helps organizations of all sizes adapt, scale, and win with network services and other innovative technology solutions that are reliable, secure, and scalable. These solutions are built to allow businesses to operate more efficiently, reduce costs and improve productivity and collaboration. We are looking for team members who have a passion for delivering industry-leading value to customers and businesses in the communities where we live and work, so come build a rewarding career at Rogers and be a driving force behind our success story

 

We are looking for a technology-oriented marketer that strives to create best-in-class customer experiences with every interaction. You will be joining this team at an exciting stage in our digital transformation journey and will play an important role in driving new capabilities for the Rogers Business Marketing team. You’ll achieve this with innovative ideas that deliver business results in a dynamic industry.

Reporting to the Sr. Director, Marketing, the Marketing Technology Manager will enable, optimize and accelerate Salesforce Marketing Cloud (SFMC) capabilities and related ecosystem elements, while driving business outcomes. This individual is a super-user of marketing technology platforms and managing vendors that support the strategy and execution of marketing programs and tactics. They will work closely with several internal teams such as Sales, Digital, IT and Marketing to understand marketing campaign objectives and create a best in class, experience using Marketing Cloud.

 

What you will be doing:

  • Responsible for dynamic list generation, email nurture campaigns, lead flow, data extensions and data integration between systems

  • Responsible for ideating and executing on campaigns and cross channel content journeys (email, SMS, social, display, retargeting, etc) including structured testing strategies to optimize conversion rates

  • Leading the integration of data into Marketing Cloud across data sources and other technologies while managing business rules and requirements definition

  • Leading the creation of automated audiences and segments for marketing campaigns and triggered journeys

  • Proactively identify new opportunities to leverage MarTech capabilities to optimize campaign activities, improve speed to market and deliver measurable results

  • Ensure the successful configuration, implementation, and maintenance of all marketing programs within Marketing Cloud and own ongoing campaign workflows

  • Working closely with our Lead Management team, refine lead passing methodologies and intelligence, to help sales prioritize activities

  • Work closely with Marketing Data Analysts, internal teams, and supporting agencies to identify requirements for marketing reports and required integrations to ensure access to data

  • Work with marketing agencies and internal marketing stakeholders to ensure data is clean, campaigns are executed on time, and marketing metrics are reported accurately

  • Support others in the daily use of data systems and ensure adherence to best practices

  • Scope, assess and lead the integration of other MarTech systems/tools into Marketing Cloud (ie: call-attribution software, GA 360, Marketing Cloud plug-ins etc.), identifying technological gaps and working collaboratively to source the right solution


What you will bring:

  • 3+ years’ experience managing complex digital marketing projects including working with Marketing technology platforms

  • 3+ years’ experience in B2B environment with understanding of advanced sales cycles and demand gen process

  • Experience using Salesforce Marketing Cloud, Google Analytics, GA 360, Adobe (or equivalent marketing automation and analytics tools)

  • Familiar with CMS systems and HTML

  • Ability to clearly communicate requirements, ideas and benefits to both technical and non-technical users

  • Excellent time and project management skills, keen attention to detail with the ability to manage multiple priorities

  • Thrives in a fast paced environment with a natural curiosity to explore and action new ideas

  • Advanced level understanding of marketing automation including experience working directly with Salesforce Marketing Cloud, Interaction Studio, Pardot, chat platforms and communication deployment systems

  • Experience creating email templates using SFMC Content Builder and governance within  Email Design System

 

What’s in it for you:

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

 

• Competitive salary & annual bonus

• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.

• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.

• Paid time off for volunteering

• Company matching contributions to charities you support

• Growth & Development Opportunities:

o Self-driven career development programs (E.g. MyPath program)

o Rogers First: priority in applying to internal roles of interest

• Wellness Programs:

o Homewood employee & family assistance program

o Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions

o Low or no-cost fitness membership with access to virtual classes

• Our commitment to the environment and diversity:

o Work for an organization committed to environmental protection

o Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

 

This is a hybrid work position and will require you to be in office three days per week. You can choose which days in office work best for you

 

If you are selected to move forward in the recruitment process, here is what you can expect:

 

• 15-minute phone screen with your recruiter, 1-hour virtual interview with Hiring Manager, 30-minute final round virtual interview with Director of the team. Best of luck

 

As part of the recruitment process, the selected candidate will be required to complete a background check which includes credit and criminal checks.

 

​
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 311985

 

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