Regional Sales Manager Cranial Spine

8 months ago


Calgary, Canada Medtronic Full time

This role is responsible for strategically leading the Regional sales organization. Develop and implement a business strategy to accomplish the revenue and profitability of the region. Accountability for recruitment, assessment, development, and retention strategies for regional field personnel. Builds, grows, and leads a best-in-class sales organization. Coordinates sales activities across the assigned region to enhance the customer experience and drive revenue goals.
- Manage and implement the necessary change management strategies in areas such as

talent management, territory alignment, sales and sales management practices. Work under the leadership of the Regional Sales Director in conjunction with the Health System Strategies (HSS)/ Strategic Partnership Manager (SPM) organization and other shared services within Medtronic of Canada to create and execute long term strategies that will drive the full potential of the business in the Canadian healthcare market.
- Responsible to train and coach Account Managers and Clinical Specialist to bring focus,

excellence in execution as well as being an agent of change to ease the introduction of new value proposition within the marketplace.

MAIN JOB DUTIES/RESPONSIBILITIES (may include the following and other duties may be assigned):

- _Plans, _directs, _and _monitors _the _activities _of _a _sales _team _within _a _specified _region/district/geography _to _achieve _established _sales _targets. _
- _Develops _and/or _implements _business _strategies _for _existing _and _potential _accounts.- _Manages _the _day-to-day _activities _of _a _sales _team _in _order _to _implement _the _organization's _overall _sales _strategy _for _an _assigned _region/district/geography. _
- _Develops and maintains strong relationships with all key account personnel and _relevant _functions _in _order _to _support _selling, _market _development, _service _efforts _and _clinical _programs. _
- _Identifies _opportunities _and _develops _new _programs _to _meet _the _organization's _sales _plans _to _increase _market _share. _
- _Assesses need for the addition of new selling programs and processes, conducts _competitive _analysis, _and _implements _strategies. _
- _Coaches sales representatives on the technical aspects of the organization's products _and services; on marketing campaigns and sales promotions; and on sales techniques, _procedures, _and _standards _that _will _help _them _achieve _their _sales _targets. _
- _Responsible _for _reporting _complaints _and _Adverse _Drug _Reactions _(ADR) _
- Develop annual and strategic sales plans for the region to meet revenue, margin, profitability, and market penetration goals. Develop and manage sales forecasts and revenue plans.
- Partner with appropriate cross-functional partners such as Marketing, Service, Finance, Human Resources, Supply Chain, and clinical staff to implement strategies and tactics to address issues and meet goals. With Marketing, formulates sales and marketing plans and programs to achieve business goals.
- Hire, develop, and retain field personnel for the sales organization. Provide ongoing

coaching and feedback to direct management and support staff through field visits, observation, and measurement of results. Provide coaching and performance evaluations for direct staff and ensure these practices are implemented effectively throughout the organization. Effectively allocate resources to meet established short
- and long-term goals.
- Lead, guide, and coach direct reports to set and achieve business targets, improve selling and negotiation skills and productivity, implement effective account strategies and tactics, and build sustainable customer relationships
- Strategically coordinates sales activities and develops and ensures execution of programs across region to enhance the customer experience and drive revenue goals and optimize the service and support activities by leveraging all available technologies to improve it at better cost.
- Develop and maintain a thorough understanding of the client base.
- Ensure a working relationship between Medtronic and key accounts is maintained.
- Maintain a high degree of customer contact/interaction in an attempt to enhance the customer experience, build customer understanding of corporate vision and goals and supporting local team in strengthening relationships. Diverse Customers include: physicians, nurses, end consumer.
- Ensure that the company’s ethical position is maintained and effectively communicates

and manages the company business conduct policies. Ensure the field is educated and understands and ensures adheres Medtronic operating policies, including the Business Conduct Standards.
- Effectively monitor and control expenses to ensure the organization meets financial

goals established by the organization.
- Ensure that Medtronic’s ethical position is maintained and effectively communicates and manages the compliance, education and adherence of the regio



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