Google Ads Strategist
2 months ago
**Sr. Google Advertising Strategist**
**Why BoomerangFX?**
BoomerangFX is more than just a SaaS tech company - we are North America’s fastest growing cloud-based enterprise software and digital marketing company serving the private healthcare industry including segments such as dermatology, cosmetic dental, vision, Medspa, hair restoration and women’s health practices.
Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale and powered by a strong business model, coupled with an impressive leadership team consisting of executives from Silicon Valley, Digital Marketing, Fintech and leading SaaS technology start-ups. Trusted by a growing community of leading physician owners, our product is commercialized and delivers the only cloud-based SaaS enterprise solution with feature-rich practice management dashboards, AI and integrated digital marketing tools to help our clients succeed in the marketplace.
BoomerangFX is expanding rapidly across North America and international markets including Mexico, Australia and the UK with industry leading technology that is helping to modernize the inside of private health care practices. We are a company that thrives on innovation and out-of-the-box thinking. We have a passion for inspiring the next female entrepreneurs who are fuelling the fastest growing sector in private-pay healthcare. When you join BFX, you will be collaborating with a diversified and talent group of individuals and dynamic leaders while sharing in attractive compensation, benefits, and stock option programs. We foster a culture of teamwork, continuous learning and celebrate a variety of social activities including weekly social hours, company paid lunches, live entertainment, offsites, motivational podcast speakers inhouse and ongoing training and development events.
**Your Role in a Nutshell**
The Sr. Technical Google Advertising Strategist will work closely with our CEO and senior leadership team and provide direction to the BoomerangFX Grow division. You will be the captain of the ship that is eager to deliver high impact digital advertising solutions to our clients. You can steer through the tides by strategizing, mentoring, and overcoming objections to ensure success on our client related campaigns. You are results driven, highly experienced in Paid ads and able to comprehend the broader business goals required for the Grow team to succeed. You will have a dynamic digital marketing solutions team comprising of Google Ads specialists, Landing Page Designers, Account Managers to deliver robust digital advertising to help our clients (private healthcare practices) with attracting high quality consistent leads at the lowest possible cost per lead.
**Scope of Duties**
- Manage the digital marketing team to drive a sustainable revenue channel for the organization.
- Manage the flow of leads from top of funnel to patient revenue generation, identifying and mitigating any gaps.
- Maintain an eye on lowest CPL (Cost Per Lead) and maximum lead generation for digital marketing clients.
- Drive the vision of integrated marketing by understanding and communicating the clients’ needs.
- Define and maintain accurate reporting for Digital Marketing team and metrics for internal client managers to deliver.
- Monitor and analyze live Google/FB ad campaigns for clients and recommend areas needing attention for improvement and areas of opportunity. Communicate to campaign managers both internally and externally.
- Be willing to help modify landing page assets and ad placements for continuous improvement and communicate the need for changes and results with teams.
- Communicate ideas, needs and concerns with executives and gain understanding and approval to drive change.
- Be familiar with the products of the clients in our vertical market(s), and their use of digital marketing solutions to drive leads and support branding objectives.
- Be responsive to client questions/concerns escalated to you by customer support or clients.
- Identify, track, and recommend future digital marketing features as the industry changes or client requests are made. Prioritize features by what will make clients most willing to stay with BFX longer while increasing their profitability.
**What You Offer**
- Bachelor’s degree from a recognized institution
- Solid understanding of FB Ads, Google Ads, Display Ads, Landing Pages & SEO (Search Engine Optimization).
- Google Ad Certified
- Solid knowledge on Google Algorithms
- Analyzing sales statistics and using them to report on the success of marketing campaigns.
- Great understanding on lead generation, KPIS, business metrics and translating them into strategies for the team.
- Understand and communicate P&L impacts to CEO.
- Analyze web traffic metrics and suggest solutions to boost performance.
- Strong leader with great empathetic skills and ability to mentor a team
- Tech savvy trendsetter with innovative ideas to
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