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Demand Generation Manager
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Overview At Hubbl, we’re building a team where curious, driven people can do their best work. We value ownership, collaboration, and a bias toward action, and we create an environment where ideas are heard and impact is real. Hubbl helps organizations understand and improve how their Salesforce systems actually work. Our platform brings clarity to complex systems by revealing how configuration, automation, and real-world processes fit together. With a single, trusted source of insight, teams can move faster, reduce risk, and confidently build for what’s next. Our culture is shaped by experience. We’re Salesforce veterans and problem solvers who have lived the challenges of managing complex systems. That perspective drives how we work and what we build—practical tools, real outcomes, and a shared commitment to turning complexity into opportunity. About the Role We’re looking for a Demand Generation Manager who can operate full-funnel — from strategy to hands-on execution. This person will own our digital marketing engine and help accelerate our pipeline by designing, launching, and optimizing campaigns that increase MQL-to-SQL conversion rates, improve SDR alignment, and scale always-on inbound demand. This is a high-visibility role for a builder who loves getting creative, working cross-functionally, and wearing many hats in a fast-moving startup environment. What You’ll Do Develop, launch, and optimize always-on paid media programs across channels (via direct execution or agency management). Improve MQL → SQL conversion rates through targeted nurtures, segmentation, scoring, and handoff alignment. Build and execute SDR campaign plays, including inbound follow-up workflows, outbound support, and pipeline acceleration campaigns. Lifecycle, Email & Nurture Marketing Own HubSpot email marketing, lifecycle flows, drip sequences, and nurture programs. Partner with Sales to ensure lead routing, scoring, messaging, and qualification criteria are consistent and effective. Manage and refine social media presence (organic) to support awareness and engagement. Oversee paid media strategy and performance with the support of agency partners. Manage web chat and sales engagement tools (Qualified or similar). Analytics & Reporting Build dashboards and insights that show what’s working and what’s not. Analyze funnel performance and recommend data-driven optimization opportunities. Own campaign reporting and communicate performance clearly to Marketing and Sales leaders. Who You Are 3–5+ years in B2B demand generation, digital marketing, or growth roles (startup experience strongly preferred). Comfortable being both strategic and tactical — designing programs and executing them yourself. Hands-on experience with HubSpot, digital ads platforms, web chat tools, and Google Analytics. Strong understanding of B2B funnels, SDR dynamics, lead routing, and lifecycle marketing. Analytical mindset — you love measuring impact and using data to iterate. Creative, entrepreneurial, and excited to build in a dynamic startup environment. Strong communicator who thrives in cross-functional collaboration with Sales, Product, and Leadership. Salary Range for this Role: $85,000 - $115,000 CAD #J-18808-Ljbffr
