Marketing Specialist, Growth

2 weeks ago

Old Toronto, Canada Loblaw Digital Full time

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada’s largest and most successful retailer. Based in downtown Toronto, we are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces, and we’re only just getting started To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make significant and lasting impact on Canadians.

The impact you'll make

We are building Canada’s #1 online grocery service, allowing customers to shop in more ways and receive their groceries when, where and how they want. This journey will be transformational not just for us, but all Canadians. We need big ideas, bigger enthusiasm, and lots of diverse skills to come together and make this a reality. You will be a foundational part of that.

As Marketing Specialist for Online Grocery, you will be a key player in driving our growth initiatives for PC Express. Reporting to the Sr. Manager Online Grocery Marketing, you’ll create, coordinate, and execute strategic growth initiatives aimed at increasing customer acquisition, loyalty and enabling new capabilities. You will collaborate with various teams on the development and execution of marketing campaigns and go-to-market plans. You will use data-driven insights to measure and report on program success, business results, as well as identifying opportunities for optimization and future improvement.

What you’ll do:

Planning: 20%

· Work with the Sr. Marketing Manager to plan growth initiatives across owned, paid and earned channels with a focus on driving customer acquisition, loyalty and business results

· Collaborate with various teams to gather inputs, requirements, business needs for growth initiatives (Ex. seasonal programs, key moments, category accelerators, regional focus areas, new product launches…)

Execution: 60%

· Develop go-to-market plans and execution tactics for growth initiatives from end-to-end

· Prepare creative briefs, manage campaign calendars and projects ensuring a timely launch

· Review creative recommendations and provide feedback ensuring alignment with brand positioning, tone, and business needs

· Collaborate with Customer Relationship Growth team on the prioritization, segmentation, and deployment of program messaging across channels (email, site, app)

· Collaborate with broader teams to include PC Express initiative messaging across their channels (in-store, other business unit channels…)

· Collaborate with digital agency on paid channel assets, execution, and performance

· Demonstrate strong collaboration and influencing skills to ensure successful execution of marketing initiatives

· Support broader Growth and Marketing team as required

Reporting: 20%

· Use internal tools and external platforms to report on campaign performance, key learnings, and business results

· Report on new growth initiatives, channels, and messaging tests to develop best practices models and execution playbooks

· Use learnings from previous campaigns and tests to recommend future improvements

· Contribute to overall growth strategy development and planning

Does this sound like you?
  • 2-4 years in Marketing or related experience, preferably retail or e-commerce
  • Understanding of digital marketing and e-commerce principles and best practices
  • Experience executing digital marketing tactics using various tools
  • Ability to generate meaningful business and customer insights from disparate data
  • Growth mindset – you know there’s always a better way to do things and are willing to disrupt yourself or the status quo, customer obsessed with an entrepreneurial spirit
  • Strong attention to detail, highly organized, able to prioritize multiple projects while working effectively and independently in a fast-paced environment with constant change
  • You easily build relationships and can work with teams across multiple roles and functions
  • Advanced knowledge of Microsoft Excel is a must
  • Undergraduate degree in a related discipline an asset
  • Understanding of basic HTML and web markup an asset
  • Experience with SQL and analytics platforms an asset

How you’ll succeed

At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. You will get to work with some of the best digital minds and will have the support of world class technologies to craft products our customers will love

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

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