Growth Marketing Manager

Growth Marketing Manager – Overview Apply for the Growth Marketing Manager role at Jobber. 3 days ago – be among the first 25 applicants. We’re seeking a Growth Marketing Manager to support our growth marketing team in designing and executing high-impact demand generation strategies. This is an exciting opportunity to influence the trajectory of one of Canada’s fastest-growing tech companies. Jobber exists to help small businesses succeed. We work with small home service businesses – plumbers, painters, landscapers – to transform the way service is delivered through technology. With Jobber, they can quote, schedule, invoice, and collect payments from their customers while providing an easy and professional customer experience. Technology is evolving rapidly and customers now expect more. That’s why we put the power and flexibility in their hands to run their businesses how, where, and when they want. Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. Jobber has also been named on the Globe and Mail’s Canada’s Top Growing Companies list, and Deloitte Canada’s Technology Fast 50™, Enterprise Fast 15, and Technology Fast 500™ lists. The Team The Demand Generation team develops, manages, and optimizes integrated campaigns that fuel both our self‑serve and sales‑assisted funnels. Working cross‑functionally, we focus on increasing Jobber’s visibility among home service businesses, generating awareness, and unlocking new areas of demand. The Role Reporting to the Senior Manager, Growth Marketing, the Growth Marketing Manager will drive customer acquisition and revenue growth by owning multi‑channel campaigns, performance marketing strategies, and conversion optimization initiatives. This role will work across app‑based marketing, search, programmatic video, audio, and display, leveraging data‑driven insights to guide strategy and channel optimization. You’ll collaborate closely with cross‑functional partners to gain a holistic view of the growth strategy, while enjoying the autonomy to manage your own projects, priorities, and outcomes. With proven experience in performance marketing, you’ll play a key role in helping Jobber connect with home service professionals—delivering the right message at the right moment to boost brand visibility and expand market share. This position offers a unique opportunity to apply both analytical rigor and creative thinking to accelerate customer acquisition and revenue growth, making a direct impact on Jobber’s success. Key Responsibilities Lead the planning, execution, and optimization of multi‑channel marketing strategies—including app‑based marketing, search, programmatic video, audio, and display—to drive customer acquisition, meet growth targets, and support specific goals of cross‑functional stakeholders. Develop and manage a creative pipeline, including rotation plans, refreshes, and performance tracking, ensuring campaigns run efficiently to maximize performance and impact. Analyze customer behaviour and weekly channel performance data to generate insights, develop testing hypotheses, and identify opportunities to scale, improve conversion rates, and accelerate revenue growth. Forecast and monitor key performance metrics with a strong emphasis on tracking budgets and ensuring cost‑effectiveness and return on investment. Oversee multiple concurrent campaigns and optimisation efforts across platforms, ensuring all projects remain on schedule, within scope, and aligned with broader business objectives. Collaborate closely with teams across Jobber—including Customer Analytics, Sales, Creative, Lifecycle, and Product Marketing—to deliver integrated, results‑driven initiatives. Provide regular updates, share performance insights, and communicate strategic recommendations to key stakeholders and the wider marketing team to guide ongoing planning and execution. Required Qualifications An entrepreneurial outlook, plenty of motivation, and a passion for helping small businesses grow. Experience in performance marketing across paid and organic channels, such as search, social, app marketing, and programmatic video. Direct experience managing campaigns in ad platforms such as Meta, Google Ads, Apple Search Ads, and The Trade Desk. A growth‑mindset and experience nurturing a consistent testing process and desire to launch and test new initiatives. A proven track record of effectively managing multi‑million dollar performance marketing budgets. An ability to extract and action meaningful insights from business intelligence and analytics platforms (e.g. AppTweak, Sensor Tower, MobileAction, SEMrush, Tableau, Data Studio, Google Analytics, Power BI, Sigma, or Looker). Experience partnering with Marketing Operations and Engineering teams to implement and maintain mobile tracking infrastructure, leveraging MMPs (e.g. AppsFlyer) to ensure SDK integrations, event tracking, and attribution are accurate, reliable, and optimised for campaign performance. A demonstrated ability to work with cross‑functional teams and communicate proactively. Self‑motivation with the ability to effectively prioritise multiple tasks, work independently, and learn quickly in a dynamic AI‑enabled work environment. Excellent communication skills with a passion for using data to tell compelling stories to senior leadership. Desired (but not mandatory) Familiarity with B2B SaaS performance metrics and the dynamics of high‑growth tech companies. An affinity for leveraging AI‑led tools to enhance growth efficiency. BA in Business or Bachelor of Commerce degree. Compensation Minimum annual salary $98,300, midpoint $115,700, maximum $133,100. Base salary is part of a total compensation package that includes equity, health and wellness stipends, retirement savings matching, and an extended health package with fully paid premiums for body and mind. You’ll also have access to a talent development program with career coaching and opportunities for career development. Benefits & Perks Extended health benefits package with fully paid premiums for both body and mind. Retirement savings plan matching. Stock options. Dedicated Talent Development team and access to coaching, learning, and leadership programs. Support for all your breaks: vacation, rest and recharge, birthday off, health days, and parental leave top‑ups. Opportunity to build, grow, and leave a lasting impact on a $400‑billion industry that has no dominant player…yet. A team of people who are humble, supportive, and genuinely care about our customers. About Us Jobber transforms the way service is delivered. Your lawn care provider, home cleaning service, plumber or painter could use Jobber to better connect with their customers, save time in the office, invoice faster, and get paid We’re bringing tens of thousands of people together with technology to deliver billions of dollars a year in services to happy customers. Jobber exists to help make small businesses successful; when they’re successful we all win Equal Opportunity We believe that diverse teams perform better and that fostering an inclusive work environment is a key part of growing a successful team. We welcome people of diverse backgrounds, experiences, and perspectives. We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industries Software Development #J-18808-Ljbffr