Marketing Manager

3 weeks ago

Edmonton, Canada Summit Search Group Full time

About the Company Our client is one of Canada’s leading providers of occupational health and safety training — empowering thousands of workers every year to perform confidently, competently, and safely. With a strong Alberta presence and a national reputation for excellence, they deliver industry-recognized certifications that shape safer workplaces across the country. Their team of passionate safety professionals and expert instructors has built a legacy of innovation, trust, and impact in safety education. The Role As the Marketing Manager (Growth & Lifecycle), you’ll be the driving force behind a modern, data-driven marketing strategy that fuels growth and deepens customer engagement. You’ll combine strategic thinking with hands‑on execution — building campaigns that elevate brand awareness, drive course registrations, and strengthen long‑term relationships. This is an exciting opportunity to make your mark within a growing Alberta-based company that values creativity, results, and initiative. What You’ll Do Design and execute integrated B2B and B2C campaigns that drive awareness and bookings Build and optimize lifecycle journeys across email, social, and web channels Refresh brand messaging, creative direction, and digital presence to reflect a modern voice Lead content creation — from instructor spotlights to customer success stories Manage digital channels (Google, Meta, LinkedIn), SEO, and website optimization Implement CRM and marketing automation workflows to improve retention and ROI Track and analyze key metrics (CPL, ROAS, CAC, LTV) and turn insights into strategy Collaborate cross-functionally to align marketing initiatives with business goals Support sales enablement through compelling collateral and presentations About You 4–7 years of experience in marketing, with a focus on growth or lifecycle campaigns Strong understanding of customer journeys and conversion optimization Proven success managing multi-channel campaigns (email, social, paid, web) Excellent copywriting and storytelling skills — especially for technical audiences Comfort with analytics, CRMs, and marketing automation tools (HubSpot, Mailchimp, etc.) A proactive, organized, and solutions‑oriented mindset Bonus Points Experience in education, training, or safety industries; familiarity with HubSpot or ActiveCampaign; and creative design or video editing skills. Why Join Us Build a marketing function from the ground up Work closely with the CEO and leadership team to shape growth strategy Be part of a trusted and evolving Alberta-based brand with a national footprint Compensation Base salary of $80–90K plus bonus and a comprehensive benefits program. Remuneration Remuneration for this position will consist of a base salary between $80-90K in addition to bonus and full benefits program #J-18808-Ljbffr

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