Outreach and Engagement Specialist

OverviewMaKami College is a public post-secondary college that has been helping students for over 20 years with locations in Edmonton and Calgary, Alberta. MaKami College offers in-person, online, and blended programs in Massage Therapy, Health Care Aide, Business Administrative Assistant, Medical Office Assistant, and more. The college is rapidly growing and expanding campuses across Canada, and focuses on the MaKami Pillars - Leadership, Professionalism, Helpfulness, and Inspiration. MaKami team members are provided with opportunities for professional growth in a fulfilling and dynamic work environment. The team is committed to creating generational change through education and provides a supportive environment for staff to positively impact students and their families.ResponsibilitiesCoordinate, organize, and attend trade shows, career fairs, and outreach events across Alberta and Canada to promote the Applied Politics program.Proactively identify and pursue new recruitment opportunities, including partnerships with high schools, community organizations, and political groups.Create engaging social media and digital assets in collaboration with the Marketing team to support program promotion.Conduct needs assessments to understand prospective students' goals, and provide guidance on program fit, financial aid options, and career pathways.Guide prospective students through the application and enrollment process, including support with student aid documentation.Maintain accurate records of prospective student interactions, recruitment activity, and enrollment progress using CRM systems and reporting tools.Stay informed on political trends, student recruitment strategies, and educational regulations to inform planning and outreach.Represent the Applied Politics department at external meetings and networking opportunities to promote the program and build institutional relationships.QualificationsEducation: A diploma or certificate in communications, marketing, public relations, political science, or a related field. Equivalent combinations of education and experience will also be considered.Experience:Experience in recruitment, outreach, stakeholder engagement, or event planning.Experience working in a post-secondary or education-related setting is preferred.Familiarity with CRM platforms, student services, or community engagement is an asset.Knowledge of politics, current events, or public affairs is considered an asset.SkillsStrong verbal and written communication skills with an ability to connect with a wide range of audiences.Strong stakeholder relationship management in educational and community contexts.Proficiency in Microsoft Office Suite and SharePoint; comfort with CRM platforms and social media tools.Creative ability to develop outreach content and promotional materials.Organizational skills with the ability to manage multiple outreach initiatives simultaneously.Cultural competence and experience working with diverse populations.Self-starter with strong initiative, follow-through, and adaptability.Confident public speaker and enthusiastic program ambassador.Behavioral CompetenciesRelationship BuildingCommunication & CollaborationCultural CompetencePublic EngagementAdaptabilityInitiativeProblem-SolvingStudent-Centered FocusRecruitment MindsetAccountabilityPerks & BenefitsHealth Spending & Lifestyle AccountsEducational Allowance for Professional DevelopmentEmergency Allowance for Unexpected NeedsFree Massages at Our Student ClinicDiscounts on College Programs & CoursesStaff Discount in College StoreOn-Site Gym AccessFree ParkingJob DetailsSeniority level: Entry levelEmployment type: Full-timeJob function: OtherIndustries: Health, Wellness & FitnessQualified candidates should reply to this ad with their cover letter and resume. This position will remain open until a suitable candidate is found. We thank all applicants for their interest, but only those who meet our criteria will be contacted to continue in our process. #J-18808-Ljbffr