VP of Marketing

VP of Marketing At Acorn PLMS, we are on a mission to transform the corporate learning experience. Our cutting‑edge Performance Learning Management System (PLMS) software is powered by AI and designed to ensure that what people learn directly contributes to their exceptional performance in business. Corporate performance and learning needs a revolution, and Acorn PLMS is the antidote. We are the only solution that guides learners step by step to master the specific capabilities required for their roles, ultimately accelerating organisational performance. Are you a dynamic marketing leader ready to scale a global SaaS brand and make your mark on the future of learning and performance? We’d love to hear from you We are open to individuals based in Vancouver (Canada) or Sydney (Australia) – this is an in‑office role. Role Overview As Acorn’s Vice President of Marketing, you’ll shape and execute our global marketing strategy to drive demand generation, brand growth, and customer engagement. Reporting directly to the CEO, this role is pivotal in positioning Acorn PLMS as the category leader in AI‑driven corporate learning. You’ll lead a high‑performing team of marketing professionals, set clear commercial goals, and partner closely with Sales, Product, and Customer Success to ensure marketing is a key driver of revenue growth and brand equity. 5 Key Capabilities Brand Narrative & Corporate Communications: Define and steward the brand narrative and corporate communications to build reputation and trust, drive demand, and align stakeholders around growth. Level – Proficient: At the proficient stage, you lead company narrative and communications to enable growth. You set messages, brief executives, run public and investor relations, handle crises, refine plans using reputation data. Category Strategy & Go‑to‑Market Leadership: Define and lead category strategy and go‑to‑market plans to align teams, optimise investment, and deliver sustainable growth in revenue, market share and profitability. Level – Proficient: At the proficient stage, you set category vision and go‑to‑market, aligning Product, Sales and Finance. You govern launches and pricing tests to optimise spend and deliver profitable growth. Marketing Organisation Design, Budgeting & Governance: Design and govern the marketing operating model, investment priorities and decision rights to optimise ROI, ensure accountability and compliance, and drive sustainable growth. Level – Advanced: At the advanced stage, you redesign the operating model, clarify decision rights, and allocate budgets with ROI rules across brands and channels. You run auditable governance for faster, predictable growth. Product Marketing & Market Intelligence: Define product marketing strategy and translate market, customer and competitive insight into positioning, pricing and go‑to‑market priorities to drive category leadership, accelerate adoption, grow revenue and inform the long‑term roadmap. Level – Advanced: At the advanced stage, you turn intelligence into positioning, pricing and market plans. You align Product, Sales and Customer Success to enable and allocate, winning categories, accelerating adoption, shaping roadmap. Revenue Engine Alignment & Performance Analytics: Align commercial and product teams and analyse revenue performance to improve forecast accuracy, guide investment, and deliver predictable, profitable growth. Level – Proficient: At the proficient stage, you align commercial and product teams on goals and terms. You run regular reviews, keep data clean, and analyse bottlenecks to guide spend and forecast growth. Key Responsibilities Define and execute Acorn’s global marketing strategy to drive growth and category leadership. Lead brand strategy, product marketing, digital marketing, and communications functions. Partner with the executive team to align marketing goals with revenue and customer acquisition targets. Oversee the development and execution of demand generation programs that deliver measurable pipeline growth. Champion the use of data, analytics, and automation to enhance marketing performance and attribution accuracy. Develop Acorn’s content and communications strategy to strengthen thought leadership in corporate learning technology. Shape pricing, positioning, and go‑to‑market strategies in collaboration with Product and Sales. Manage and mentor a growing marketing team, fostering creativity, accountability, and performance excellence. Represent marketing performance and insights at the executive and board level. Compensation One of our core values is transparency and we believe in being upfront with candidates throughout the recruitment process, to make sure expectations are aligned. This role sits within a salary range of ($250k - $300k CAD OTE) + 9% RRSP Contribution, commensurate with experience and qualifications. Required Experience 12+ years in B2B SaaS marketing, with at least 5 years in senior leadership (VP or Head of Marketing) roles. Proven success driving brand growth and pipeline generation in a global SaaS environment. Deep understanding of demand generation, digital channels, and full‑funnel performance marketing. Strong strategic and analytical capabilities with experience managing multimillion‑dollar budgets. Exceptional leadership and communication skills with experience scaling high‑performing teams. Experience working in fast‑paced, growth‑stage technology businesses. Comfortable operating with high autonomy and influencing at board level. Why Join Acorn PLMS? This is a unique opportunity to join a rapidly growing global SaaS company redefining corporate learning. You’ll have the autonomy to shape our brand and marketing strategy at scale while working with a passionate, high‑performing executive team. At Acorn, you’ll be part of a culture that values innovation, impact, and learning – and where your work directly drives the success of millions of learners worldwide. Location We are open to individuals based in Vancouver, Canada or Sydney, Australia. We are an office‑first company, meaning we work from our local offices the majority (if not all) of the time. We want to create cool stuff with great people, and we know from experience that is best done through daily moments like the coffee run, walk to grab lunch, or quick huddles. Being able to capitalise on this is key to our ongoing success and a large part of the reason we can work at the pace we do. Please note candidates will need to be in commuting distance to our offices based in Gastown, Vancouver or Sydney CBD. Applicants must have full working rights in the location they apply to, to be considered for this role. Unfortunately, we are unable to provide visa sponsorship at this time. Our Recruitment Process Acorn is committed to fostering a diverse and inclusive workplace where everyone feels valued and respected. We are an equal opportunities employer and welcome applications from all qualified candidates. We aim to ensure that our recruitment process is fair and accessible to everyone and encourage candidates to request any accommodations needed during the application or interview stages. About Acorn Acorn is the hub for learning and performance for over 3 million active learners globally. The work you do — whether that’s writing lines of code, designing the layout of a dashboard, or talking to customers — helps real people grow not just professionally, but personally. In the space of 10 years, we’ve grown to a global platform in the heart of many major organisations’ ecosystems. There’s still so much more to do, and we need people who are keen to help us journey into the next phase on board And since we’re still growing, there’s so much you can learn on that journey with us. To find out more about life at Acorn, our Values and working with us, check out our website at https://acorn.works and see our Life At Acorn video here https://youtu.be/2BGUk-n3FrQ?si=U_sS1Y5ZSP0tNtZW Seniority level Seniority levelExecutive Employment type Employment typeFull‑time Job function Job functionMarketing and Sales IndustriesSoftware Development Referrals increase your chances of interviewing at Acorn by 2x #J-18808-Ljbffr