Product Marketing Director: Ad effectiveness products
2 months ago
Product Marketing Director: Ad Effectiveness Products
Location: Fully Remote, Canada (Toronto)
Time Type: Full Time
Posted On: Posted 2 Days Ago
Job Requisition ID: REQ11663
Company Overview:
Dynata is the world’s largest first-party data platform for insights, activation, and measurement. With a reach that encompasses 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data.
The Opportunity:
Dynata is looking for an experienced product marketing leader with experience in advertising tech solutions to lead us through the next stages of product growth.
The Role:
Help build the product narrative: Responsible for building our product portfolio and customer talk track.
Define GTM strategy: Positioning, value proposition, and messaging of existing and new products and solutions.
Sales needs assessment: Identify the resource and functional challenges that the various sales teams are having and provide the necessary support in terms of go-to-market support, pitch decks, selling tools, win/loss assessments, etc.
Create sales enablement collateral: Develop case studies and tools to educate the sales teams on what we offer and how we sell.
Lead new product launch: From strategy, planning to execution.
Develop and implement programs to achieve KPIs: Ensure products are meeting sales objectives and new business targets.
Ongoing website/material updates.
About You:
- Bachelor’s Degree, MBA preferred
- 8-10+ years of relevant product marketing experience in high growth B2B Technology or SaaS platforms
- Natural collaborator with willingness to drive hands-on tactical execution
- A self-motivated individual capable of working in a fast-paced, dynamic business environment
- Excellent written, verbal, interpersonal, and presentation skills
At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.
Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity
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Old Toronto, Canada Dynata Full timeProduct Marketing Director: Ad Effectiveness ProductsLocation: Fully Remote, Canada (Toronto)Time Type: Full TimePosted On: Posted 2 Days AgoJob Requisition ID: REQ11663Company Overview:Dynata is the world’s largest first-party data platform for insights, activation, and measurement. With a reach that encompasses 70 million consumers and business...
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