Marketing Manager

3 weeks ago

Vaughan, Canada Ideal Warehouse Innovations, Inc. Full time

Ideal Warehouse Innovations is a worldwide leader in the design and manufacturing of loading dock, warehouse and industrial workplace safety and asset protection solutions. We are seeking a dynamic and results-driven Marketing Manager to lead our efforts in driving a fully integrated, customer-centric engagement and demand generation strategy. Reporting directly to the Director of Marketing and eCommerce, the Marketing Manager will be responsible for developing and implementing multi-channel customer and product marketing initiatives, with a strong focus on expanding sales and awareness with our distribution channel partners through innovative lead generation, digital marketing, and sales enablement programs.

Key Responsibilities:
Develop integrated marketing and sales programs to maximize channel partner engagement opportunities throughout the end-to-end customer lifecycle
Drive multi-channel lead generation and qualification activities and leverage marketing automation tools and strategies.
Develop programs to successfully nurture opportunities at all stages of the sales pipeline.
Develop and manage all digital marketing channels to amplify reach and optimize program opportunities with target audiences.
Optimize the end-to-end website and mobile user experience, functionality, and content curation
Manage the marketing and communications calendar to coordinate programs and timely execution.
Develop go-to-market strategies and programs, in collaboration with Product Managers
Lead the development and execution of all product and customer channel communications
Drive cross-functional collaboration across Sales, Product Management, Customer Experience, and eCommerce to ensure alignment and consistency in delivering marketing programs.
Develop and deploy print and digital sales collateral, videos, presentations, case studies to assist our Sales team and channel partners
Manage relationships with marketing agencies and technology partners to facilitate effective collaboration and optimize output.
Manage all print and digital media advertising planning and placements.
Manage marketing expenses, ensuring budgets are allocated effectively to optimize impact on sales performance.
Leverage marketing and digital data to measure marketing performance, assess engagement, and identify trends.

Role Qualifications:
Bachelor's degree in Marketing, Business Administration, or related field.
Minimum of 5 years experience managing a B2B marketing function, in both a strategic and hands-on capacity.
Proven experience developing and executing lead generation and nurturing programs (i.e. HubSpot or similar)
Strong digital marketing knowledge and experience with SEO, paid search, remarketing, display ads, and social media programs, preferably in a B2B environment.
Experience developing and deploying targeted customer email marketing programs, including audience segmentation, content creation, and list management.
Proven experience with website management, UX development, and content management, preferably in a B2B environment.
Experience working with CRM systems, including integration of sales and marketing data and programs.
Proficiency in data analysis and interpretation to drive data-driven decision-making and measure marketing performance.
Self-directed thinker, passionate about driving marketing innovation and sales performance.
Ability to engage and motivate cross-functional teams and work collaboratively with Sales teams.
Excellent communication, interpersonal, and problem-solving skills.
Experience in the manufacturing, warehousing, distribution, and supply chain verticals an asset.

Note: This job description is not exhaustive and may be subject to revisions or amendments as required by the needs of the business.

Ideal Warehouse Innovations is an equal opportunity employer. We encourage candidates from all backgrounds to apply. All qualified applicants will receive consideration for employment.

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