Lead Camp

1 month ago

Calgary, Canada Avanti Software Inc. Full time
p>YMCA Calgary is a charity that ignites the potential in Calgarians. br/>
Guided by our core values of honesty, caring, respect and responsibility, YMCA Calgary offers a growing hub of programming & services to address the needs of our community including connection and belonging, physical and mental wellbeing, child-care support, language instruction, affordable tutoring and more. We also ensure that no one is turned away, lowering financial barriers for youth, adults and families through the generous donations of our community. This impact takes place across our 7 health and wellness facilities, 6 childcare centres, 2 outdoor camps and 12+ community programs, empowering people of all ages and life stages to belong, grow, thrive and lead.Web and Digital Communications Lead

Association Services
Salary: $53,654.00/year
Start Date: Immediately

You can make an impact in the community - locally and across the globe. br/>

  • Complimentary YMCA Calgary membership including a linked membership for dependent children;
  • Scholarship opportunities;
  • Paid recertification and training./>
    • Strong leadership skills with a minimum of 5 years of progressive experience in marketing operations, digital marketing or related roles.
    • Demonstrated experience developing and implementing digital marketing plans for large and complex organizations along with a solid understanding of communications best practices, audience engagement methods, and storytelling with expert skills in writing, editing, and advising on design.
    • Proven experience managing and optimizing digital marketing channels, including websites, email marketing, social media, and paid campaigns.
    • Hands-on experience defining and measuring campaign performance, leads, and ROI.
    • Experience with Constant Contact or similar email marketing platforms, including building automated workflows, managing lists, and optimizing engagement campaigns designed to drive acquisition and retention rates.
    • Working knowledge of Google Analytics 4 (GA4) for monitoring website traffic, and user behavior, and assessing campaign effectiveness.
    • Strong understanding of SEO best practices, user experience optimization, and web analytics to drive digital engagement.
    • Basic understanding of HTML and CSS and/or experience in Drupal, WordPress, or other CMS platforms, with the ability to make basic updates and improvements to enhance website performance and user experience.
    • Excellent written and verbal communication skills, with the ability to convey technical concepts in a clear and understandable manner.
    • Comfort leading and executing projects while working independently, and as part of a team.
    • Comfort supporting emergency and/or crisis communications response.
    • Exposure to not-for-profit and charitable organizations is valuable.

      The Web and Digital Communications Lead collaborates closely with other members of the Community Engagement team to enable business goals and activate communications and marketing objectives. Experience team, IT, and others) to drive seamless execution of marketing and communications initiatives. br/>

      • Own and optimize the website for user experience, conversions, accessibility, and usability, ensuring alignment with brand standards.
      • Implement SEO best practices to drive YMCA Calgary memberships and programs and elevate the brand as a trusted charity.
      • Lead the integration and optimization of all marketing channels (website, email, social media, etc.) li>
      • Collaborate with IT and Experience teams to enhance the YMCA digital experience across all our digital channels.
      • Develop and optimize automated email workflows to help increase customer engagement, cross-selling, and advocacy opportunities.
      • Collaborate with internal campaign owners and content creators to share our stories widely, making sure our marketing efforts reach the right audiences and lead to meaningful results.
      • Collaborate with cross-functional teams to develop and maintain a revenue lifecycle model to analyze leads and improve the marketing pipeline.
      • Serve as the subject matter expert for marketing tools, supporting and training internal teams.
      • Manage communication platforms, work with vendors, and provide training to ensure effective usage.
      • Support our on-call rotation for media relations and crisis communications to protect YMCA Calgary’s brand reputation.
      • As a member of the Community Engagement team, assist and attend events as needed.
      What qualities do we look for in YMCA Calgary Staff and Volunteers?

      Our diverse team of staff and volunteers are committed to making a positive impact in the community. li>

    • Building Purposeful Relationships: li>
    • Creating a Culture of Community: Demonstrating excellence in technical skills and stewarding the YMCA Business Model.

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