Product Marketing Manager

Who We are At Wagepoint, we’re good people. Sure, maybe we’re biased. But that’s only because Wagepointers bring the best versions of ourselves to do some of the best work in our careers. We’re an authentic team who bring our diverse backgrounds, ideas, experiences and cultures together to make payroll magic. Speaking of, we “pull rabbits out of hats” for thousands of small business owners across Canada who rely on our payroll software to pay their employees and process their payroll taxes. And we’re just getting started. We’re growing and looking for more awesome people to join our merry band of misfits. We are looking for people who share our understanding that when it comes to our commitment to our customers: we mean business. Especially given that the consequences of getting payroll wrong can sometimes be dire. If you are the kind of person who has always wanted to make a difference and be heard at work, Wagepoint will give you plenty of opportunity to do just that. The Role at High Level We’re looking for a talented Product Marketing Manager who doesn’t shy away from tackling complex problems and turning them into compelling stories about payroll and HR technology. You’ll be responsible for driving product success through the development and execution of strategic marketing initiatives that make our products shine in the marketplace. You’ll report directly to our Vice President of Marketing. What You’ll Be Expected To Own Go-to-Market Strategy: Lead and support product launches and go-to-market plans in collaboration with Product Management, Sales, and Marketing. Identify market needs, uncover opportunities, and coordinate impactful launch campaigns. Product Positioning and Messaging: Develop clear, differentiated product messaging and value propositions that highlight Wagepoint’s unique strengths and resonate with our target audience. Market and Persona Research: Conduct customer, market, and competitive research to refine messaging and drive strategy with a deep understanding of user needs. Sales Enablement: Build enablement materials, battle cards, and training resources that help Sales articulate Wagepoint’s value and win more deals. Cross-Functional Collaboration: Work closely with Design and Content teams to create engaging, on-brand collateral and campaigns. Thought Leadership: Partner with internal experts and external voices to amplify Wagepoint’s industry presence through relevant content and market insights. What You Bring To The Table Bachelor’s Degree in Marketing, Business, Communications, or a related field (or equivalent experience). 3+ years of experience in product marketing, ideally within B2B SaaS. Proven storytelling, writing, and project management skills. Experience working cross-functionally with Product, Sales, and Marketing teams. Data-driven mindset with strong analytical and problem-solving abilities. Excellent communication skills with a knack for translating technical ideas into customer-focused narratives. Bonus points if You’ve launched products or led go-to-market strategies before. You’ve worked on customer and competitive intelligence initiatives. You’re comfortable speaking publicly and presenting to internal and external audiences. You thrive in dynamic, fast-paced environments where no two days look the same. What We Bring To The Table Impact: Roll up your sleeves and directly contribute to the growth and success of Wagepoint by shaping our workforce. Culture: The opportunity to work with the world’s friendliest team, solving interesting problems together with an endless amount of laughter (We work hard, but we always have time for a bad joke or two). Growth: Opportunities for professional development and career advancement – we are always, always learning with a growth-oriented mindset. Innovation: Work in an environment that encourages creativity and new ideas. Remote: The ability to work from home, forever Wagepoint is a remote company, so you don’t have to worry about commuting to an office. Plus, more time with your pets is always a bonus Ready to embark on an exciting journey with us? Apply now and help us build the future of Wagepoint About Wagepoint Wagepoint is a simple and fast online payroll app, backed by the world's friendliest team. The app is ideal for small businesses across North America (US & Canada) who are looking to pay their employees easily and quickly. Next Steps If all the above feels right and proper, please don’t feel like you need to send us an uninspired cover letter. Just send us your updated resume and perhaps a few lines on what excites you about the job – we really want to get to know who you are, not just about how we can work together. If we believe you’re a good match, someone from our team will reach out to schedule a call. PSsst Wagepoint is an equal opportunity employer. We welcome and appreciate all applicants with diverse backgrounds, races, religions, genders, identities, ages, experiences (the list goes on). We are committed to making not only our workplace safe and inclusive for everyone, but also ensuring our recruitment process reflects that. We are a remote company, so there's no need to travel to an office for an interview, but if you require any special accommodation during our recruitment process, please let us know. We are more than happy to assist #J-18808-Ljbffr