Product and Customer Marketing Manager

Product and Customer Marketing Manager Canada - Remote WorkTango is an award‑winning Employee Experience platform that helps leaders and organizations improve employee engagement, increase retention, and boost performance while reducing costs with Employee Surveys and Recognition & Rewards software. WorkTango’s holistic platform offers two distinct, but complementary solutions. Surveys & Insights makes it easy for organizations to measure engagement and ensure every employee feels heard through unlimited surveys across the entire employee lifecycle. Leaders gain insight into employee sentiment through robust dashboards and insights, and are empowered to drive meaningful change with recommended action plans. Recognition & Rewards enables organizations to scale and automate manual recognition & rewards practices, track and control costs, and create a continuous culture of appreciation through company‑wide recognition. WorkTango is built for the workplace we all want to be a part of – where teams accomplish great things, achievements are celebrated, and employees have a voice. Please Note: We are not currently considering applicants in CA, MT, VT, and Puerto Rico for this position. Overview of the role We're looking for a Product & Customer Marketing Manager to shape how WorkTango shows up in the market, and how our customers experience that story once they're on board. You’ll be the bridge between what we build and how the world understands it. At its core, our platform helps employees feel heard, valued, and recognized, and it’s your job to make sure that story comes through clearly and consistently, from first impression through to renewal. Working closely with Product, Sales, and Customer Success, you'll bring new features to market, deepen customer adoption, and turn everyday users into passionate advocates. The awesome stuff you’ll do in this role Product Marketing Develop and maintain WorkTango's positioning and messaging across our platform solutions, ensuring consistency and clarity across all market-facing materials. Lead go-to-market planning for new product launches and major feature releases, coordinating cross-functional requirements and tracking success metrics. Translate product capabilities into clear, value-driven collateral for both prospects and customers (e.g., sales sheets, demo narratives, product announcements, case studies, etc.). Own competitive intelligence and positioning. Ensure Sales and CS teams understand how we differentiate and where we win. Partner with Sales to equip teams with the right messaging, assets, and competitive context to move deals forward. Collect and collate insights from customers, Sales, CS, and market research to inform product strategy and refine GTM approaches. Customer & Lifecycle Marketing Design and execute programs that drive product adoption, feature usage, and account expansion within the existing customer base. Own the strategy and messaging for customer communication channels (e.g., newsletters, product updates, in-app messaging) with a focus on relevance and engagement. Partner with Customer Success to improve onboarding communication, value realization, and retention. Build and manage customer advocacy programs. Generate testimonials, case studies, reviews, and referrals that fuel pipeline and strengthen brand credibility. Use engagement and adoption data to identify drop‑off points, expansion opportunities, and advocacy potential, and then build programs to address them. Define and track the metrics that matter: adoption rates, engagement scores, upsell pipeline contribution, and advocacy program participation. Strategic Collaboration Act as the bridge between Product, Sales, and Customer Success by translating customer insights into product priorities, product capabilities into sales enablement, and customer success into market‑ready proof points. Support integrated marketing campaigns with lifecycle insights and product context that improve conversion rates and ROI across all relevant channels. Build working relationships across teams to ensure alignment on messaging, priorities, and customer feedback loops. What you’ll need to be successful in this role 4–6 years of experience in B2B SaaS marketing, with hands‑on work in product marketing, customer marketing, or lifecycle marketing, and clear impact on revenue or retention. Proven track record developing and executing go-to-market and customer engagement strategies from concept through to completion. Strong communication skills: you can explain a complex product feature to a skeptical buyer in under a minute, then write a customer email about the same feature that drives adoption. Experience partnering across Product, Sales, and Customer Success. You know how to influence without authority and build trust across functions. Comfortable with marketing and product tools, and you know how to use these tools to inform strategy, not just report on activity. Data‑informed approach. You look for signals in the data, form hypotheses, test them, and adjust based on what works. Strong organizational skills and initiative. You can manage multiple projects without losing momentum, and you know when to move fast versus when to slow down and get it right. Experience building programs from scratch. Whether it's a launch process, an advocacy program, or a messaging framework, you've built something from scratch or meaningfully improved what existed. Experience in HR Tech or Employee Experience SaaS preferred. Background in advocacy, community building, or referral programs preferred. Hands‑on experience with in‑app engagement or retention strategies preferred. #J-18808-Ljbffr