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Product Marketing Manager
4 weeks ago
OverviewJoin to apply for the Product Marketing Manager role at Skillshare. Skillshare is the leading learning community for creatives, with more than 30,000 expert‑led classes in illustration, design, photography, video, marketing, and more. Skillshare empowers anyone, anywhere to learn new skills, share expertise, and unlock their creative potential. Backed by top investors, our mission is to build the world’s most thriving creative learning community.The RoleWe’re looking for an experienced, customer‑obsessed Product Marketing Manager to elevate our positioning, market insights, and product experience to capture the hearts and minds of creative learners and teachers around the world. This is a highly cross‑functional role. You’ll sit at the intersection of product, design, marketing, and community, translating insights into product recommendations and go‑to‑market strategies that boost adoption, engagement, and retention.What You’ll DoLead go‑to‑market strategy: Craft compelling positioning, messaging, and offerings that will captivate learners and teachers and boost retention.Act as a voice of the customer: Translate user research and market insights into compelling narratives that guide product development and marketing campaigns.Develop compelling storytelling: Bring the Skillshare experience to life through clear, differentiated messaging across channels.Drive adoption and engagement: Partner with product and growth teams to design campaigns that encourage members to discover, try, and return to Skillshare, again and again.Perform competitive analysis: Create and share insightful analyses on key competitors. Pull out actionable insights that can be used to boost our own product and marketing efforts and better serve learners and teachers.Enable internal teams: Build playbooks, briefs, and sales/marketing collateral that help teams communicate our value proposition in a compelling manner.Measure and optimize: Track the performance of launches and campaigns, analyze what’s working (and what’s not), and continuously refine based on your learnings.What We’re Looking ForExperience: 5+ years in product marketing or related roles, ideally in consumer subscription, edtech, or creative platforms.Excellent communicator: A gifted writer who distills complex ideas into crisp, engaging messages and can adapt them to different audiences.Customer‑centric mindset: Skilled at market research and translating insights into action.Collaborative approach: Thrive in cross‑functional settings and work well with product managers, designers, and fellow marketers.Leadership qualities: Ability to influence and inspire cross‑functional teams to implement a shared vision.Analytical skills: Data‑driven, adept at testing hypotheses, measuring impact, and refining strategies.Creative flair: Balance data‑driven decision‑making with storytelling that resonates.Mission alignment: Excited by Skillshare’s vision of building the world’s most thriving creative learning community.Why You’re Excited About UsOur team: A passionate, creative, and innovative team that is a lot of fun to work with.Our mission: Doing work that matters – connecting lifelong learners around the world and empowering creativity.Flexibility: We optimize for trust, support remote teams, offer home office stipends, and encourage work‑life balance, including an unlimited vacation policy with a required minimum.Impact: Your work will directly shape the experience of millions of students and teachers on Skillshare.Your growth: Opportunities to take ownership, collaborate across disciplines, and expand your expertise.Benefits: Unlimited PTO, gender‑neutral parental leave, anniversary sabbaticals, and stipends for creativity, learning, and personal wellness.About SkillshareSkillshare is an online learning community dedicated to connecting curious, lifelong learners everywhere and building a more creative, generous, and prosperous world. Our community has grown to millions of members who learn creative and entrepreneurial skills, network with peers, and even teach a class themselves. We are backed by OMERS Growth Equity, Union Square Ventures, Spark Capital, Amasia, Spero Ventures, and Burda Principal Investments. Skillshare is committed to building a diverse team that reflects a variety of backgrounds, perspectives, and skills. We strive for a consistent interview process and an inclusive work environment for all.EEO statement: Skillshare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr
