Product Marketing Manager

Vidyard empowers every sales rep to perform like a top performer by bringing the power of personalized video outreach at scale. Through scalable solutions like AI Avatars and Video Messages, Vidyard enables reps to break through the noise, engage high-intent prospects, and accelerate deal velocity—all while helping sales teams gain more face-time with prospects and customers in a remote selling world. Join Vidyard and help us create the future of productive relationships between buyers and sellersAbout the RoleVidyard is looking for a driven and strategic Product Marketing Manager to join our Product Marketing Team. Reporting to the Senior Manager, Product Marketing, you will play a key role in driving the go-to-market strategy for Vidyard’s products and features, crafting compelling messaging, and enabling the sales team with the tools they need to win. This role involves close collaboration with the product, sales, and customer success teams to ensure that Vidyard’s product positioning aligns with customer needs and market dynamics.This is a remote role open to candidates located in Canada.About the TeamOur Product Marketing team is focused on communicating the value of Vidyard’s products to our customers and the market. You will partner closely with the Senior Manager, Product Marketing to co-own Tier 1 and Tier 2 go-to-market launch plans, the customer marketing newsletter, and quarterly business readouts based on win-loss analysis and internal performance data - bringing insights and recommendations to leadership to deliver product messaging, drive adoption, and support cross-functional initiatives. We partner closely with Product Management, Sales, Demand Generation, Partner and Customer Success Teams to ensure our go-to-market strategies resonate with our target audience and support business growth.What You’ll Work OnPartner with Senior Manager, Product Marketing to develop and execute go-to-market strategies for Vidyard products launches and beta testing, aligning with business objectives, target markets, and customer needs.Partner with Senior Manager, Product Marketing to define and refine positioning and messaging for Vidyard’s products, clearly articulating the value proposition, key benefits, and differentiators.Conduct market research such as willingness to pay and product-market fit, competitive analysis, and customer segmentation to identify opportunities and inform product marketing strategies.Collaborate with product management to ensure customer needs are reflected in the product roadmap and go-to-market plans.Own the creation of sales enablement materials in partnership with the Sales Enablement team, including product guides, sales presentations, battle cards, and training content, to support the sales team in effectively selling Vidyard’s products.Partner with the demand generation team to develop campaigns that drive lead generation and nurture prospects through the buyer’s journey.Work with the Partner team to ensure Vidyard’s partner story is told cohesively, aligning with our broader brand narrative and strategic goals.Own and manage the customer marketing newsletter, ensuring consistent storytelling across product updates, customer success stories, and new launches.Lead quarterly business readouts using win-loss analysis and internal data to surface actionable insights and inform leadership decisions.Gather and analyze feedback from customers, prospects, and the sales team to continuously optimize messaging and go-to-market strategies.Participate in regular sales training sessions and enablement workshops, equipping the sales team with up-to-date product information and competitive insights.Act as a strategic storyteller — crafting narratives that connect technical product capabilities to customer value in a clear, compelling way.Operate autonomously and proactively drive initiatives forward, demonstrating ownership and the ability to deliver results with minimal oversight.Act as a product expert, representing Vidyard in webinars, customer meetings, and industry events as needed.What You’ll Bring to this Role4+ years of experience in product marketing, preferably within the B2B SaaS industry.Strong ability to develop product positioning and messaging that resonates with target customers.Proven experience in building and communicating compelling product narratives that simplify complex technical concepts into clear customer value.Experience working closely with sales and R&D teams to deliver sales enablement materials and tools.Exceptional cross-functional collaboration and communication skills — with the ability to influence, align, and lead stakeholders across product, sales, marketing, and leadership teams.Ability to operate independently and strategically, managing multiple workstreams while proactively identifying opportunities for impact.Knowledge of marketing automation, CRM and sales engagement tools.Strong analytical skills, with experience making data-driven decisions to optimize marketing strategies.Excellent communication and collaboration skills, with the ability to work effectively across different teams and departments.Ability to prioritize and manage multiple tasks and projects in a fast-paced environment.Understanding of digital marketing and growth strategies.Experience with both product-led and sales-led go-to-market approaches is a plus.Flexibility and adaptability to change, with strong problem-solving skills.At Vidyard, we collaborate and execute using a modern, connected tool stack that supports transparency, creativity, and speed. While expertise in each isn’t required, familiarity is a plus:ConfluenceSlackGongChatGPTFigmaAsanaVidyardWill You Thrive at Vidyard?At Vidyard, success comes from individuals who align with our core values, embrace challenges, and contribute to our high-performing, customer-obsessed culture. You’ll thrive here if you:Put Customers First: You’re passionate about solving problems, delivering exceptional value, and ensuring our customers succeed with our products.Embrace Innovation: You think creatively, challenge the status quo, and seek new ways to improve and grow—both personally and professionally.Act with Urgency: You’re motivated, proactive, and thrive in a fast-paced, dynamic environment where priorities can shift quickly and change is expected.Take Ownership: You own your work, take responsibility for outcomes, and are proud of delivering results that drive impact.Strive for Excellence: You maintain high standards, are goal-oriented, and continuously push yourself and your teammates to do their best.At Vidyard, we celebrate the intersection of creativity, ambition, and impact. If you’re ready to contribute to our mission of transforming communication and being part of a team that’s customer-focused, hardworking, and values-driven, Vidyard is the place for you.Why You’ll Love Working at VidyardAt Vidyard, we’re passionate about creating an environment where you can succeed—both personally and professionally. Here’s what you can look forward to:Work-life Integration: At Vidyard, we set the bar high, expecting excellence and dedication from every team member. In return, we empower you to integrate work and life seamlessly. Enjoy the freedom of flexible hours and unlimited vacation, paired with programs that support working from anywhere—even while traveling.Competitive Pay & Benefits: Start day one with a competitive salary and comprehensive, flexible benefits tailored to support you (RRSP match and stock options included following completion of your probationary period)Wellness Your Way: Leverage flexible spending accounts to spend on what matters most.Mental Health Support: Access to Inkblot, a digital mental health platform, plus $1,500 per person per year for mental health services.Parental Leave Top-Up: Support when it matters most, with enhanced parental leave benefits.Make an Impact: At Vidyard, we believe in creating positive change. Enjoy paid volunteer hours to support the causes you care about and join Employee Resource Groups (ERGs) to connect with colleagues, champion inclusion, and drive meaningful impact within Vidyard and the communities we serve.Invest in Your Growth: Regular performance reviews, individual development plans and an annual allowance of $1,500, dedicated to your professional development and ongoing learning.Your Perfect Workspace: Whether you prefer the comfort of your home, or the energy of our Kitchener, Ontario, collaboration space, you’ll have the flexibility to choose. While we default to remote-first, occasional in-person meetings and events are thoughtfully designed for connection and collaboration.Come join a team where your best life meets your best workVidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us at recruitment@vidyard.com. Unsolicited resumes from Agencies will not be accepted.Note: This job description does not constitute a contract of employment and Vidyard reserves the right to modify the position or the duties as required. #J-18808-Ljbffr