Product Marketing Manager

Product Marketing Manager Apply for the Product Marketing Manager role at Granum. Join a team on a mission to reshape an age‑old industry and make an impact. What Makes Us Stand Out Granum is the leading software company devoted to serving landscapers and arborists across North America, offering intuitive, industry‑specific solutions. By combining the trusted names LMN, SingleOps, and Greenius into one powerful ecosystem, we help clients with estimating, scheduling, crew training, invoicing, and payments. Our culture is collaborative, innovative, supportive, and fun, with core values: We Before Me, Bias to Act, The Extra 1%, Accountable to Outcomes, Unconditional Transparency, and Forgiveness. Why We're Hiring & Why You Should Join Us The Product Marketing function is scaling to meet the growing needs of our product organization. You will lead research, shape narratives, and own the lifecycle from launch to sustained usage for prioritized workflows and features, driving measurable improvements in sales and product activation. What You'll Do Become an expert on our product, customers, and market to lead product launch and adoption strategies. Conduct customer and market research to inform roadmap focus, adoption barriers, and messaging; synthesize insights into specific recommendations for Product and GTM. Partner with Product Managers and PMM Leadership to inform product roadmaps so we deliver features that customers need, driving new customer acquisition and deeper adoption. Translate product capabilities into positioning, messaging, and enablement resources for Sales and CX; maintain a single source of truth for value narratives and talk tracks. Map the product adoption lifecycle by segment and workflow; define target audiences, key activation events, and the narrative that connects product value to real customer outcomes. Lead cross‑functional GTM pods for priority product areas to drive adoption, acting as the strategy owner and program manager across Product, CX, and Sales. Run launch and lifecycle programs for specific product coverage areas (e.g., CRM, Estimating, Reporting), including alpha/beta, positioning, internal enablement, customer communications, and measurement. Own in‑app communications and activation journeys (e.g., guided walkthroughs, checklists, nudges) to reduce time‑to‑value and increase feature engagement across new and existing customers. Lead cross‑functional product sunsetting and migration plans, ensuring proactive messaging, risk mitigation, and training that protect retention. Support CX to deliver live training, community webinars, and in‑person workshops that reinforce the "way to work" in product and convert awareness into usage. Support Sales to deliver a compelling product pitch aligned with the defined ideal customer profile to increase new customer acquisition. Support pricing/packaging recommendations aligned to adoption goals and customer value realization. You'll Excel If You Have 4–6 years in B2B SaaS with 3+ in Product Marketing, owning product research, launches and adoption programs end‑to‑end. Experience with vertical SaaS in SMB, and familiarity with workforce/mobile tools, Payments, or education/training products. Evidence of research rigor translating to product and GTM recommendations that move KPIs. Strong cross‑functional leadership and program management; comfortable organizing complex work across Product, Design, Engineering, CX, Sales, and RevOps. Crisp communication and storytelling, distilling complex functionality into clear, outcome‑focused messaging. Demonstrated experience with in‑app lifecycle marketing and activation design (e.g., guides, tooltips, checklists, nudges), and partnering with CX for live enablement. A bias for experimentation, data‑driven decision‑making, and visible iteration. Hands‑on familiarity with adoption tooling (e.g., in‑app guides) and CX/usage analytics. Location Remote‑first, North America‑based. Atlanta or Toronto preferred. Reasons why you would love it here Collaboration, support, and fun while making real impact. U.S. employees receive comprehensive medical, dental, and vision coverage with multiple plan options, plus additional add‑ons like HSA/FSA accounts, disability and life insurance. Canadian employees receive an employer‑funded HSA‑based benefits plan with drug, dental, and mental health coverage. 401(k) matching for U.S. employees and RRSP matching for Canadian employees. Investment in growth through tailored career development conversations and support for tools, courses, and resources. Unlimited Paid Time Off, paid company holidays, and a company‑wide winter break from December 24 to January 1. Granum does not sponsor work authorization needs; candidates must have proper work authorization in Canada or the U.S., without company sponsorship. Equal Employment Opportunity Granum is an Equal Employment Opportunity and Affirmative Action Employer. We consider qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, protected veteran status, or disability status. Granum participates in the federal E‑Verify program. Granum is committed to providing accessible employment opportunities in accordance with the Accessibility for Ontarians with Disabilities Act, 2005. Granum reserves the right to change job descriptions as per the needs of the organization. For accommodation requests, please contact hr@granum.com. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Software Development #J-18808-Ljbffr