Academic and Communities Marketing Executive
3 weeks ago
FCT provides industry-leading title insurance, default solutions and other real estate related products and services to legal, lending, valuation and real estate professionals across Canada. Join us as we continue to do exciting work and make a big impact on our colleagues, customers and communities.
As a Marketing Specialist, you will be responsible for the outbound marketing activities for your products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. p>
Here’s How You’ll Contribute:
- Develop product positioning and messaging that differentiates your products in the market
- Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
- Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Market intelligence – be the expert on your buyers, how they buy and their buying criteria; li>
- Demand generation – develop the strategy and manage the marketing programs that drive demand for your products
Here’s What You’ll Bring:
- 5+ years of real estate related or financial services product marketing experience
- Bachelor’s in business or marketing
- Very strong written communication skills
- Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
- Comprehensive benefits that include virtual healthcare and an Employee & Family Assistance Program
- Group retirement savings plan with company match
- Paid holidays and generous paid time off
- Hybrid work arrangements
- Paid volunteer opportunities and charitable donation matching
- Employee recognition programs that include referral incentives
- Potential for performance-based incentives
- The opportunity to participate in our stock purchase plan
- And more
*A s per terms of the employment agreement
The Great Place to Work Institute has named FCT one of Canada’s Top 50 Best Workplaces, Best Workplaces in Canada for Financial Services & Insurance, Best Workplaces in Canada for Women, Best Workplaces in Canada for Inclusion and Best Workplaces in Canada for Mental Wellness. p>
In accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, a request for accommodation will be accepted as part of FCT’s hiring process.
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