Responsable marketing

2 weeks ago

Old Toronto, Canada IDEOgram Full time
p>Ideogram’s mission is to help people become more creative. We are developing state-of-the-art AI tools that will make creative expression more accessible and efficient. We are pushing the limits of what’s possible with AI, with a focus on creativity and a high standard for trust and safety. Our headquarters is in downtown Toronto, and we have a small presence in NYC. ai to get a glimpse of what we're building.

About The Role

As the Marketing Lead, you’ll play a critical role in shaping our growth strategy and marketing roadmap. You will ensure that marketing efforts align with business goals to drive company growth. Your focus will be on developing and executing strategies across growth, product, and social media marketing. You’ll work closely with the founders and cross-functional teams to scale our product and brand. Additionally, you’ll manage external contractors to implement marketing initiatives efficiently.

You’ll have the resources to drive growth, including budget for experimentation and the potential to expand your marketing team as we scale.

What You'll Do

  • Content Marketing: Optimize organic traffic through compelling content.

  • Growth Marketing: Develop and implement strategies to drive user acquisition, activation, retention, and revenue growth.

  • Product Marketing: p>

  • Email Marketing: Build and manage email marketing campaigns to nurture user engagement, improve retention, and drive conversions.

  • Social Media & Influencer Engagement: Oversee social media channels to build brand awareness, engage with the community, and manage partnerships with influencers to amplify our reach and visibility.

  • Contractor Management: Work with contractors or freelancers to execute the marketing plan efficiently and cost-effectively.

  • Data-Driven Optimization: Use analytics to track and optimize marketing campaigns, refining strategies based on performance insights.

  • Cross-Functional Collaboration: Collaborate closely with sales, product, and customer success teams to ensure marketing efforts align with broader business goals.

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