Responsable marketing

2 months ago

Old Toronto, Canada PocketHealth Full time
p>What if you could personally impact the future of healthcare? As part of the PocketHealth team, you will enable hospitals and clinics across North America — and more importantly, empower over a million patients — to discover a better healthcare experience.

PocketHealth is a patient-centric platform that enables hospitals and clinics across North America to share imaging records digitally with patients, instantly and securely. Through our platform, we enable patients to be active and engaged participants in their own care, and take control of their care journey. PocketHealth is a unified image management solution for over 600 hospitals and clinics across North America. We believe that by placing patients at the center of the record release process, data moves more ethically, easily and securely throughout the care journey, and we’re looking for passionate individuals to help make this vision a reality for millions more patients across North America.

As a Content Marketing Lead at PocketHealth, you will have the opportunity to make an impact by leading our content marketing programs. As a strategic, growth-focused content marketer you will develop and lead programs alongside a team of internal and external creators. You will contribute to PocketHealth’s mission through content, encouraging thousands of hospitals and clinics — and empowering millions of patients — to discover a better healthcare experience.

As a key member of the Marketing team reporting directly to the Head of Brand Marketing, you'll be joining a world-class team of collaborative, growth-focused marketers who are driving value across our business. You are organized, results-focused, well-versed in SEO, a strong writer with both B2B and B2C experience and a strategic player who is passionate about your craft. You enjoy collaborating on projects with a diverse group of subject matter experts across our organization.

  • Develop and iterate on a content strategy that delivers on the company's traffic and conversion goals across our patient (B2C) and healthcare provider (B2B) audiences.
  • Leverage search data, industry best practices and SEO tools to inform the PocketHealth content strategy, content plan and execution.
  • Lead the execution of the content program — including writing and commissioning articles, case studies, videos, white papers and a variety of other content formats.
  • Deliver B2B content that engages our healthcare provider audience at every stage, from top-of-funnel awareness to bottom-of-funnel pipeline velocity.
  • Deliver a range of B2C content to drive brand awareness, generate high-intent patient traffic and deliver conversions.
About You:
  • 4+ years of agency or in-house experience in a similar strategic & analytical role leading B2B and B2C content marketing programs.
  • Rich experiences and a track record of leveraging SEO tools, data and best practices to drive content strategy, execution and ongoing optimizations.
  • Delivered strong results by leveraging SEO best practices to develop content that ranks and drives both strong rankings, traffic and conversion.
  • Experience leading and delivering scaled-up content programs for industries that require research, subject expertise and accurate information.
  • Content marketing experience in the Healthcare sector is nice to have.

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