French SEO Specialist

2 weeks ago

Mississauga, Canada Randstad Canada Full time
p>We are seeking a skilled and detail-oriented Bilingual SEO Specialist to join our dynamic digital marketing team. In this role, you will play a key role in driving organic traffic to specific categories (English and French) and enhancing our overall online visibility. Your main responsibility will be to implement and manage SEO strategies that align with business objectives and elevate the brand's digital presence.

Advantages

  1. Work in a hybrid work model in Mississauga, with 2-3 days per week in the office.
  2. Working closely with the digital experience, marketing, and e-commerce teams provides opportunities to learn from and collaborate with various departments, enriching your understanding of digital marketing.
  3. This role offers hands-on experience with a range of SEO tools and techniques, as well as exposure to bilingual SEO best practices. You'll have the chance to develop valuable technical SEO, keyword research, and analytics skills while keeping up with industry trends.
  4. Managing SEO strategies in both English and French offers the unique opportunity to deepen bilingual SEO expertise, a valuable skill set in many Canadian markets.
  5. Since the role is within an e-commerce context, it provides a solid foundation for future growth in digital marketing or e-commerce SEO, especially within bilingual or multinational companies.

Responsibilities

  1. Conduct in-depth keyword research in both English and French to identify high-impact keywords for assigned product categories. Utilize keyword research tools to identify opportunities for content expansion and optimization in both languages.
  2. Ensure consistent keyword usage throughout product and category pages in both languages, optimizing metadata to improve search engine rankings.
  3. Collaborate with digital experience, marketing, and e-commerce teams to develop effective bilingual SEO and content strategies that meet business objectives.
  4. Identify and resolve technical SEO issues such as broken links, canonical issues, duplicate content, and indexing errors, and optimize internal linking for improved website navigation and SEO.
  5. Establish and enforce SEO content standards and guidelines to ensure consistency in product information, meta descriptions, and on-page optimization.
  6. Stay current on SEO trends, algorithm updates, and best practices in digital marketing, analyzing competitors and applying relevant insights to improve the brand’s online presence.
  7. Track and analyze key SEO metrics, including organic traffic, keyword rankings, and CTRs. li>

Qualifications

  1. 3+ years of experience in SEO, preferably in an e-commerce setting.
  2. Fluency in both English and French.
  3. Strong understanding of SEO principles, including on-page and basic technical SEO.
  4. Proficiency in SEO tools such as Google Analytics, Google Search Console, BrightEdge, Botify, or similar.
  5. Excellent analytical skills to interpret data and make data-driven decisions.
  6. Strong written and verbal communication skills in both English and French for effective collaboration with cross-functional teams.
  7. Passion for digital marketing and a commitment to staying updated on industry trends.

Summary

Candidates should confirm their exclusive dedication to projects under this role, without engaging in any other SEO consulting activities.

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